Corinthia Hotels sees new website bookings soar 273% in 2011

Corinthia Hotels, a group of luxury hotels founded by the Pisani family of Malta, is using its transformed digital presence to grow direct bookings to its 8 existing hotels and build interest in advance of the opening of its flagship London property April 2011, which until now has had its own ‘preview’ site. The investment will also support Corinthia’s continued growth, with several other new hotel openings planned for 2011 and 2012.

The global digital platform integrates all Corinthia’s hotels on a scalable, best-of-breed technical infrastructure, which will support rich media and cutting-edge innovations, such as the interactive video featured on the Corinthia London website: www.corinthia.com

Peter Matthews, Nucleus’ managing director, commented “Digital distribution is now critical for success in the hotel industry, including the luxury sector, and Corinthia has had the vision to invest wisely to build an integrated platform that will scale with its ambitious plans for the future.”

Brian Pratt, Senior Vice President of Corinthia Hotels added “We selected Nucleus because of the great work they have done in the sector and their level of understanding the luxury consumer. We are delighted that they have delivered - on time and on budget - a world-class digital platform that has already surprised and delighted us with its fast performance, great usability and most importantly, its ability to convert increasing numbers of site visitors into guests.”

Nucleus also provides global managed hosting for Corinthia.com with a content acceleration infrastructure that delivers fast download speeds across the globe. SEO strategy, already delivering organic visitor growth, has also been designed and implemented by Nucleus.

About Nucleus
Nucleus is the world’s only brand, digital and intellectual property consultancy. Founded in 1979, this independent consultancy specialises in the luxury, travel and financial services sectors. Nucleus was the first brand consultant to create an integrated brand and digital consultancy in 1995 and remains committed to bringing brand experiences to life across all media and all customer touchpoints. Nucleus is also recognized for practising what it preaches by backing its own ventures, including Luxury Explorer ‘The World Atlas of Luxury Travel’ and sQuid, a next generation small payments and loyalty system. Nucleus has a exclusive arrangement with Clikthrough to jointly develop and deploy their technologies for the hotel and travel industries. Current clients include: Amanresorts, Bahrain Economic Development Board, Corinthia Hotels & Resorts, Haven Holidays, HSBC, Inntravel, P&O Cruises, PaperlinX, Ocean Village Holidays, Rothschild, The Goring, WAFI Dubai and the YHA. In January 2011 Nucleus launched a new brand and website for Ballyfin, perhaps Europe’s finest country house hotel, see www.ballyfin.com

About Corinthia Hotels
Corinthia Hotels is an internationally acclaimed brand of luxury hotels founded by the Pisani family of Malta in the 1960s.  The Corinthia brand is true to its roots as a family business, fired by a determination to succeed, an infinite devotion to detail and a boundless passion for understanding and serving its customers.  All Corinthia hotels feature extensive leisure and business traveller facilities and are renowned for their uniqueness of character.  Corinthia Hotels’ portfolio includes the award-winning Corinthia Hotel Budapest in Hungary, Corinthia Hotel Prague in the Czech Republic, Corinthia Hotel St Petersburg in Russia and Corinthia Palace Hotel & Spa in Malta.  The portfolio also features the splendid Corinthia Hotel St George’s Bay in Malta, the superior five-star Corinthia Hotel Tripoli in Libya, and the modern Corinthia Hotel Lisbon in Portugal.  The latest additions to the Corinthia Hotels portfolio are the Corinthia Hotel London – due to open in early 2011 and the Corinthia Taormina Golf Resort in Sicily, Italy – due to open in 2012.

Contact details for further information

Nucleus
Peter Matthews, Managing Director
or Henriette Bahl hbahl@nucleus.co.uk tel: +44 (0)20 8398 9133

Corinthia Hotels
Manuel Briffa mbriffa@corinthia.com
tel: +356 2551 1146