Press release -
Designing a visually-driven online experience for All Blues
Stockholm, November 2015 -
INSIGHT
In the highly competitive fashion industry, branding is perhaps the single most critical part of a business. All Blues, a Stockholm based unisex jewellery studio founded by Fredrik Nathorst & Jacob Skragge approached Panagora. The challenge was to help them convey the essence of their brand through a flagship online store, which would serve as the hub of their brand's experience once completed.
IDEA
One of the key insights we arrived at was the importance of exalting the idea of quality at the heart of what we do. We wanted to amplify All Blues' quality through simplicity and classic modernism, with an emphasis on subtle details rather than broad strokes.
With that, we set out to rethink every component of a traditional ecommerce site to sift out any clutter and unnecessary communication in order to reach an architectural-esque simplicity and elegance.
To achieve that delicate symbiotic relationship between brand and usability, we created Ab Sans — a bespoke typeface — as the visual layer that ties the concept together. Drawn from classical proportions with a restrained, almost absent character working with only the purest, simplest of shapes, it reflects the gender neutrality of All Blues jewellery while reinforcing its timelessness.
IMPACT
By removing unnecessary details and making it more neutral and anonymous, we strengthened the brand's core identity and presence by aligning it with its vision and values. All Blues' online store now serves as not just a store, but as a hub that seamlessly houses the collective brand across its channel.
Topics
Panagora - A digital agency specializing in ecommerce.
Our journey began in 2001 when we were approached by a young company (now a world-leading sneakers boutique) called Sneakersnstuff to build their online store. That project led to a successful and on-going collaboration spanning well over a decade. Since then we have worked with some of Sweden's leading fashion brands and industry-leading companies such as Caliroots, Babyshop, Alex and Alexa, Skincity and Swedish Red Cross.
Building on our vast experience and carefully chosen partners we help our clients create meaningful impact with their digital presence. Using our deep expertise across a wide array of web technologies, platforms and tools, we have built industry-leading responsive web and mobile applications for our clients. Our customer-centric approach integrates all disciplines — strategy, technology and design — to deliver elegant and impactful solutions that benefit your business.
Are you interested in knowing more about our services and what we can do for you? Visit our website http://www.panagora.se/en/
