Press release -
Panagora launches new responsive e-commerce focusing on inspirational content for Elvine
Insight
For sidewalks rather than catwalks - since 2001, Elvine has provided a wide range of clothes for those who want to dress relaxed and sophisticated, but at the same time refuse to tumble in quality, function, the environment and sustainability. The brand and it’s promises has sprung from a generation meeting between Elvine and Daniel Mänd, a meeting where crafting tradition and quality are crossed with street signs and Gothenburg roots.
Today, Elvine is a well-established brand with representation in over twenty countries through retailers and their own e-commerce. The challenge has been to administer the earlier e-commerce and to work flexible and creatively with the content Elvine is using with in other channels. Panagora was given the opportunity to help Elvine create the right conditions for a stronger brand image through a modern e-commerce solution that in the best way combines today's three solutions into one responsive site.
Idea
The goal was to create a user-friendly and unique responsive e-commerce with a contemporary and modern expression that reflects Elvine as a brand. For us, it is important that thecustomer experienceis inspiring and together with Elvine we wanted to create a digital platform that fuses the purchase flow with inspiring content. This in order to effectively drive sales as well as to build brand awareness.
The soul and personality of Elvine's brand should be the center of the expression. This in order to create the right conditions for a stronger global brand with a strong link to the history of Elvine. A brand that is proud "dedicated makers of jacket" and are inspired by Gothenburg's subcultures.
Impact
The layout is now more dynamic and the campaign surfaces allow greater flexibility, which has enabled Elvine to easily get out of it’s creative ideas and work with different image formats.
By merging the three previously different solutions into one, we have both facilitated the administration for Elvine and weaving it all together into a responsive site where the user can take part of everything under the same roof, with a purchasejust one click away.
Topics
Panagora - A digital agency specializing in ecommerce.
Our journey began in 2001 when we were approached by a young company (now a world-leading sneakers boutique) called Sneakersnstuff to build their online store. That project led to a successful and on-going collaboration spanning well over a decade. Since then we have worked with some of Sweden's leading fashion brands and industry-leading companies such as Caliroots, Babyshop, Alex and Alexa, Skincity and Swedish Red Cross.
Building on our vast experience and carefully chosen partners we help our clients create meaningful impact with their digital presence. Using our deep expertise across a wide array of web technologies, platforms and tools, we have built industry-leading responsive web and mobile applications for our clients. Our customer-centric approach integrates all disciplines — strategy, technology and design — to deliver elegant and impactful solutions that benefit your business.
Are you interested in knowing more about our services and what we can do for you? Visit our website http://www.panagora.se/en/
