Fruta Proibida – colourful patterned splendour

Photowall’s collaboration with Swedish designer Iwa Herdensjö offers luxurious patterns exploding with colour. The collection is inspired by nature and flirts with both the Seventies and the spirit of the Mediterranean.

Collected seeds from a botanical garden, a paradise allotment and a forbidden banana in an apple tree are just some of the ingredients in the wall mural collection entitled Fruta Proibida. Iwa Herdensjö, the designer behind the collection, has an exciting, personal, extravagant style that stands out from the crowd. Fruta Proibida is her first wall mural collection.

“The wall mural format means working with patterns that cover whole rooms, which is a nice challenge. It’s fascinating to work with elements that are so tone-setting and make up such a big part of someone’s personal environment. I’m a textile designer from the beginning, so working with paper and wallpaper has certainly been quite a departure from clothing and fabrics,” says Iwa Herdensjö.

Fruta Proibida is available exclusively from Photowall and comprises five motifs, all in two different colour schemes. The murals are printed to size and cost £32 per square metre.