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Development charity appoints East Africa director

Press Release   •   Jan 11, 2017 09:01 GMT

Development charity practical Action has appointed Farida Bascha as East Africa Regional Director. Farida will be responsible for shaping and delivering the charity’s ambitious regional strategy through a mix of programming, consultancy work, knowledge brokering, policy influencing and fundraising.

Farida currently works for Save the Children as Regional Programme Manager in East and Southern Africa and will join Practical Action in January 2017. Farida brings with her a wealth of experience and knowledge of Kenya having previously worked for The Children’s Legal Action Network in Nairobi, and before that at director level in Kenya, Uganda, Rwanda, Tanzania, Ethiopia, South Africa , Senegal, Central Africa Republic, and Congo.

Farida has a degree in Law and Human Rights and a Post Graduate Studies in Poverty Reduction- Policy and Practice from the University of London. She has ten years’ experience in the sector and has worked with UNICEF and UNHCR working with communities affected by conflict and disaster in East and Central Africa.

Farida said of her new role:

“I am looking forward to a new opportunity to work with an organisation that is taking stock of its history and paving a future; steering the regional vision and working with local, regional and global teams in realising this vision.

“My time working in Kenya for a national NGO has given me the experience of engaging with local actors, understanding the local context and senior management experience in program design, implementation and quality. I can’t wait to join the team in January.”

Farida’s appointment follows the charity’s recruitment of a new international director, Amy Mina, earlier this year.

For more information please contact Abbie Wells on 01926 634510. Follow @PracticalAction on Twitter, Facebook or LinkedIn or visit our website at

Practical Action uses technology to challenge poverty in developing countries.

Our strength is our approach. We find out what people are doing and help them to do it better. Through technology we enable poor communities to build on their skills and knowledge to produce sustainable and practical solutions - transforming their lives forever and protecting the world around them.

By doing this each year we help around a million people break out of the cycle of poverty ... for good. 

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