ALLIANZ LAUNCHES ‘SCHOOL RUN’ VIDEO CAMPAIGN WITH BRITISH FORMULA ONE™ DRIVER, LEWIS HAMILTON

Allianz Insurance and the MERCEDES AMG PETRONAS Formula One™ Team today launched a ‘school run’ video campaign featuring team driver Lewis Hamilton.

As a way of measuring the demands on parent’s driving skills when faced with boisterous kids in the car, Allianz asked Lewis, to provide his take on just what a challenge this can be, even for professional drivers used to facing tough challenges.

Lewis had a taste of the demands on busy parents facing ‘school run stress’ when he agreed to drive two excited primary school children, Lauren and Jessica, along their usual route to school. The journey has been captured on video and throughout the journey the girls are seen quizzing Lewis on a wide array of topics and even break into a song they wrote for him. 

David Radford, director of market management at Allianz Insurance, commented: “As we develop Allianz’s profile in the UK, we wanted to demonstrate that we understand the everyday driving experience many people face. Even a leading driver like Lewis Hamilton can find the morning school run stressful!”

He added: “Allianz is a partner of MERCEDES AMG PETRONAS Formula One™ Team and has a strong road safety campaign running in over 30 countries worldwide. It was therefore very important to us to bring our expertise here to the UK as part of our local brand awareness campaign, in this case highlighting the need to remain focused in a distracting driving environment.”

Lewis said: “I can certainly understand how parents could find the school run stressful and a real challenge when it comes to driving safely.” 

He added:

“Jess and Lauren were great fun but they were very chatty – so I had to make sure I remained focused on driving throughout the journey.”

The ‘school run’ video featuring Lewis Hamilton, Lauren and Jessica can be found on: http://www.youtube.com/watch?v=OYbS0PqlCr4

It was shot on location in Brackley, Northamptonshire, UK.

Earlier this year Allianz launched a school run themed TV advertising campaign, as part of its objective to make the brand a household name in the UK, complemented by outdoor posters, bus backs and digital media in October.

ENDS

Notes to Editors:

About Allianz

Allianz Insurance is one of the largest general insurers in the UK and part of the Allianz SE Group, one of the leading integrated financial services providers worldwide and the largest property and casualty insurer in the world.  With approximately 142,000 employees worldwide, the Allianz Group serves approximately 78 million customers in more than 70 countries.

The mission of Allianz Insurance is to be the outstanding competitor in our chosen markets by delivering products and services that our clients recommend, being a great company to work for and achieving the best combination of profit and growth.

Allianz and the MERCEDES AMG PETRONAS FORMULA ONE™ TEAM

Allianz became a partner for MERCEDES AMG PETRONAS Formula One™ Team in 2010, after many years in the sport. This relationship adds a whole new dimension to its global F1 involvement and helps Allianz tell the safety story in a very clear and visual way. Allianz explicitly decided not to position its branding on the car, instead choosing this as an opportunity to highlight safety devices like safety belts, race overalls and the Head and Neck Device (HANS). In addition, team members, including drivers, provide exclusive F1 insights as well as their personal safe driving advice through the Allianz Drive Safely website and communications programs.