Everything Everywhere extends its mobile interactive advertising service 'Shots' to T-Mobile customers for the first time

Everything Everywhere extends its interactive mobile advertising service 'Shots' to T-Mobile customers for the first time

• T-Mobile customers to receive exclusive interactive mobile content and offers from brands relevant to them for the first time

• Move builds on success of existing Orange Shots service which has seen interactive customer response rates of up to 40% on campaigns

19th December 2011, United Kingdom: Everything Everywhere has started the roll out of its interactive SMS/MMS mobile advertising service to selected segments of the T-Mobile customer base for the very first time. The new service which launches on T-Mobile this month, provides a powerful platform for brands to engage and interact with T-Mobile customers and follows the success of Orange Shots which launched last year.

Under the consumer facing name of ‘You Choose’ from T-Mobile, the service will enable brands to deliver fun and creative contentspecifically tailored to T-Mobile pay as you go and pay monthly customers preferences. The service works by then developing a dialogue with customers to understand more about their interests whilst in return they benefit by only receiving tailored and useful content from great brands that are relevant to them.

It is expected that over time the service will be rolled out to more T- Mobile customers. Customers can opt in and opt out at any time and T-Mobile customer data will not be shared with third parties.

The new service uses the existing Everything Everywhere interactive advertising platform which is already used by Orange Shots and is powered by SMS and MMS advertising specialist Blyk. The service allows customers to message back for free and give views and opinions on the content they receive.

Gerry McQuade, Chief Marketing Officer - Non Consumer Mobile, Everything Everywhere said, '’We're pleased to be rolling out our interactive mobile advertising service on T-Mobile for the first time.

Only Everything Everywhere customers get to benefit from receiving great content and offers via SMS & MMS which they can interact with – enhancing their mobile experience whilst at the same time providing a great opportunity for relevant advertisers."

For more details on You Choose, please visit: http://youchoose.t- mobile.co.uk/