Press release -
Blyk Media Grows to 4 Million Opt-In Subscribers Globally
Blyk Media Grows to 4 Million Opt-In Subscribers Globally
Blyk, the mobile media company has seen steep growth in its global opt-in audience base from 1 million at the end of 2010 to 4 million during 2011.
The audience growth is proof of the Blyk media concept, which can be explained in multiple ways:
1. Reduction of churn Blyk Media is reducing churn of the operator customer base. In India, we have seen a 48 % churn reduction with the “Blyk on Aircel”, whilst at the same time increasing ARPU by 14 %.
2. Improving operator brand perception Blyk Media is improving the operator brand perception. Orange UK has seen a 35 % improvement in its brand perception with customers receiving Blyk Media.
3. Expanding customer base With all operator partners more customers are invited to join the Blyk Media service. Orange has the service now running on the very successful “Bright Stuff” proposition, and Aircel in India has broadened the “Blyk on Aircel” service also to their pocket internet users. Finally, in November 2011, T-Mobile UK launched “You Choose” using the Blyk Media service.
The growth of the opt-in audience has also a very positive impact on the mobile advertising revenues. Blyk strongly outperforms the mobile advertising growth rates. Companies like Unilever, Samsung, Paramount Pictures, Coca-Cola, Perfetti van Melle, Toshiba and Nokia have run very successful campaigns with Blyk during 2011.
Eric Kip, CEO of Blyk comments: “This all proves that Blyk is on the right track. The advertising community gets a very high return on their communication investments, because the Blyk audience is highly engaged. Engagement can be measured in various ways, but a key benchmark for Blyk advertising is the response rate. We consistently see a very high responserate from our profiled subscribers, varying between 20 and 65 %. Despite the economic challenges, we expect 2012 to build on the success of 2011”.
About Blyk
Founded in 2006, Blyk is a mobile media company that works with operators to strengthen and monetize their relationship with subscribers. A pioneer in permission-based marketing, Blyk’s operator partners include Everything Everywhere (Orange and T-Mobile) in the UK and Aircel in India. For more details please see www.blyk.com, www.blyk.in and http://blog.blyk.com
Press enquiries: Irène Nyberg, Head of Press and Analyst Relations, press@blyk.com
Notes to Editors
Samples of Blyk case studies:
http://www.blyk.com/performance/case-studies/pg
http://www.blyk.com/performance/case-studies/senna
http://www.blyk.com/performance/case-studies/empire
http://www.blyk.com/performance/case-studies/study-2011
Related links
Topics
- Business enterprise
Categories
- blyk
- growth
Blyk is a mobile media company that works with Operators to strengthen and monetize their relationships with subscribers.
Blyk has created a messaging media experience where editorial and brand messages integrate seamlessly - a personalized 'magazine' delivered straight to the subscriber's inbox.
Blyk brings an open, easy and transparent way for subscribers to interact with Operators and third party brands. The result is a happy, opt-in audience on a mass scale.
Blyk currently partners with Orange and T-Mobile in the UK to deliver a compelling media experience to the companies' subscribers.
In India Blyk has partnered with Aircel.
Blyk currently manages the experience of c.4m opt-in subscribers for its Operator partners.
Blyk is a member of the Mobile Marketing Association
