Direct marketing is the most effective form of marketing argues Green Wave

The Internet and advances in technology have resulted in a lot of marketing being conducted digitally; however Birmingham-based promotional marketing firm, Green Wave believes that direct marketing is still the most effective.

Green Wave: About the firm

As more companies dedicate a large percentage of their marketing budget to online platforms, Green Wave believe that they are failing to make genuine connections with their customers, and the lack of personalisation is resulting in a drop in brand loyalty.

In an age where evolving technologies are disrupting the customer experience, Green Wave is stripping things back; creating opportunities for real conversation with consumers and crafting stand out brand experiences.

Green Wave contend that while mass targeting by companies can result in an increase in brand awareness, there is no guarantee that is going to turn into a boost to the consumer base. The Birmingham-based firm argues that direct marketing campaigns engage customers on a personal level, building relationships, something that indirect campaigns cannot do.

The firm has revealed the three key advantages to using direct marketing methods:

Target your ideal customers

One of the main benefits of using direct marketing is that it allows companies to target a specific group of customers, using a tailored message. Targeting a particular group of consumers who through research, have been identified as a group that will want or need the product or service, the campaign is more likely to have a high chance of success.

Before a campaign is launched, Green Wave go to great lengths to understand their clients: diving headfirst into their products, brand history, motivations and objectives. They also run a series of test campaigns across the UK to gauge consumer response and guarantee a more significant impact.

Measure ROI

Mass marketing can reach a wide audience; however, it can be difficult to measure ROI. By using direct marketing methods, companies can target a specific audience, allowing them to set realistic sales goals and improve sales results on a tight marketing budget. Green Wave are so confident in their ability to deliver results that they offer clients a no win – no fee service, meaning there is little risk as they only pay based on results. Green Wave also provides clients with weekly performance reports so they can feel confident in the work they do.

Boost Brand Loyalty

Direct marketing helps to build relationships with consumers, something which indirect marketing doesn’t offer. Through the use of in-person promotions, Green Wave personalise every customer interaction. Their brand ambassadors are highly experienced and can tailor their approach, allowing them to build relationships, handle queries, instil consumer confidence and boost brand loyalty.

Direct Marketing strategies, especially face to face promotions are considered to be the most effective form of marketing by Green Wave. The Birmingham-based firm believes that companies should designate a portion of their marketing budget to bespoke, in-person promotions like the ones they offer.

Green Wave is a community of dedicated sales and marketing professionals; focused on securing wide, more engaged audiences for brands within the financial and charity sectors.

Source: https://www.business.qld.gov.au/running-business/marketing-sales/marketing-promotion/direct-marketing/using/benefits