First Phoenix Promotions demand more delayed gratification in 2018

Manchester-based sales and marketing firm, First Phoenix Promotions are demanding that people stop expecting instant gratification and should consider the enhanced benefits gained from being patient.

About the firm: http://www.firstphoenixpromotions.com/about.html

Today's society has an expectation of instant gratification which is making people perpetually impatient. The demand for immediate results is contaminating every aspect of people's lives with retailers offering same-day delivery options, the ability to stream TV shows in seconds and apps reducing the waiting time for a taxi or restaurant reservation. A study of the viewing habits of 6.7 million internet users last year found that people were willing to wait 2 seconds for an online video to load. After 10 seconds, half of the viewers had already moved on.

Sales and marketing firm, First Phoenix Promotions is warning that this lifestyle of instant gratification is making people are less patient and that it is important for people to be able to practice delayed gratification. Delayed gratification is the ability to resist the temptation for an immediate reward and wait for a later reward. For example, some actions and tasks that are being worked on now, won't necessarily deliver immediate rewards; instead, these rewards will come later on.

The ability to delay gratification has been argued as one of the most important skills to learn to have a successful life. People to decide to live a lifestyle of immediate gratification have the attitude that little work will result in high rewards. In contrast, people who invest in delayed gratification will associate their hard work with much higher rewards. And that people who practice delayed gratification will respect the result much more, because of the hard work and effort that has been put into achieving it.

"Choosing delayed gratification is executing self-control. The more People can learn self-control, then the more active they are in determining how their lives play out" said Managing Director of First Phoenix Promotions, Mara Polansky. First Phoenix Promotions believe that self-control and success operate in unison and must be maintained to deliver desirable results.

First Phoenix Promotions is a marketing and sales company that specialises in personalised customer service through face-to-face event marketing campaigns. The firm has a millennial workforce that has grown up in an instant gratification society, but First Phoenix Promotions , MD, Mara Polansky, devotes much of her time to helping them practice delayed gratification because the results are so much sweeter!

Source: https://www.bostonglobe.com/lifestyle/style/2013/02/01/the-growing-culture-impatience-where-instant-gratification-makes-crave-more-instant-gratification/q8tWDNGeJB2mm45fQxtTQP/story.html

Source: http://briankim.net/articles/hidden-benefits-delayed-gratification/