Cake of Sweden by Taste of Nordic at Expo 2010

Cake of Sweden. What is that? Is it a cake? Is it a pastry? Is it a bun? Today marks the start of all home bakers in Sweden to participate in creating the most delicious, most Swedish pastry recipe. A jury will select the winning pastry which will be served at Expo 2010 in Shanghai.

Pastry makers across the country - from Ystad in the very south to Haparanda in the very north of Sweden - are urged to send in their most delicious recipes for the “cake” they think epitomizes Sweden. Following countrywide races the winner is named in the Cake of Sweden “grand finale” early May. The competition is organized by Spot and Tell and under the name Cake of Sweden by Taste of Nordic the winning pastry will be served and sold in the Swedish Pavilion’s Café during Expo 2010.

As Official Supplier Catering to the Swedish Pavilion at Expo 2010 Taste of Nordic will run the VIP restaurant on the top floor and also the public café at ground level. This is where the Expo visitors may come to enjoy a traditional “Swedish Fika” – a cup of coffee (or tea) plus a bun, pastry or cake. The winning pastry will be sold in the café starting with Sweden's National Day 6 June and until 31 October.

Taste of Nordic bid winner, plus the accompanying free admission to Expo 2010, a guided tour of the Swedish pavilion and exhibition, and closing coffee with Cake of Sweden in the café. On Taste of Nordic's page on Facebook, the participants are able to upload their own pictures and info about their pastries.

More than 70 million visitors (95% Chinese) is expected to Expo 2010, the year's biggest international event. The Swedish Pavilion expects about 2,000 visitors per hour during the 184 days that the Expo will last. The Swedish government and a large part of Swedish Enterprise has with joint investments built a 3,000 m2 large pavilion. The theme of the exhibition is Innovation, Communication, Sustainability and goes under the name "From Pippi to Nobel".

For more info about Taste of Nordic and to participate in the contest* see links below or contact Ewa Beit:

www.tasteofnordic.se

http://www.facebook.com/pages/Taste-of-Nordic/315897028681

www.cakeofsweden.se*

http://www.facebook.com/pages/Cake-of-Sweden/354352096314?ref=ts&v=wall#!/pages/Cake-of-Sweden/354352096314

www.twitter.com/cakeofsweden

www.swedenexpo.cn/en/