Another strong quarter for Hövding

130,000 of Hövding’s airbags for cyclists are now in circulation on our roads, with almost 20,000 sold in the last three months. More and more people choose to stay safe in traffic by wearing a Hövding, and this is evident in the company’s third quarter interim report.

During this year’s third quarter, Hövding’s net sales more than doubled. Sweden, Denmark and Germany are Hövding’s strongest markets. The preparations for strong 2019 sales in the UK, and London in particular, look promising. Hövding is recruiting a local team which will be responsible for marketing and sales.

- This sales development is fantastic. The sales numbers we previously reached in a month, we now sometimes achieve in a few days. More than 3,000 accidents have been registered where it has been proven that Hövding successfully protected or even saved the life of the cyclist. That feels great, says Hövding CEO Fredrik Carling.

Hövding is sold in 16 European markets, as well as in Japan. The unique airbag system offers cyclists superior protection against head injuries. According to tests conducted through the recognized Stanford University, Hövding offers up to eight times better protection than a traditional bike helmet. Furthermore, the bike helmet tests conducted by insurance company Folksam show top results for Hövding.

- Vi notice a strong demand of Hövding also during times other than the summer months when most of the bike riding takes place. September represents a third of the net sales in the quarter. The trend of commuting to work by bike is positive, and we’re delighted that so many choose Hövding for their head protection, says Fredrik Carling.

Read the report in attached pdf