Sitecore and Lightmaker bring the Barclays ATP World Tour Finals to life online

London – November 11th 2013 – Sitecore solution partner Lightmaker has helped the Association of Tennis Professionals (ATP) bring fans closer than ever to its flagship tournament, the Barclays ATP World Tour Finals, with a new innovative website designed to re-shape the way content is consumed for its season finale, their US$6 million event at The O2 in London.

Providing consistency in design and functionality across multiple devices and screen sizes, the Sitecore-powered, responsive-design www.BarclaysATPWorldTourFinals.com showcases ‘Holding Court Live’ presented by Barclays, which is a live 90-minute video show, streamed twice daily from the site during the tournament, and also available on demand. 

Featuring enhanced data visualisation and player bios, searing imagery, and an integrated presentation of news, video, photos and social media, the new site challenges conventional sporting event websites with its bold, clean design. It also promotes an efficient and intuitive ticket-buying pathway. The website has three modes: pre-tournament, in-tournament and post-tournament to serve fans the most relevant content year-round. A Spanish version of the website has also been unveiled.

The website delivers an outstanding experience for fans and enhanced value to partners through improved positioning of commercial assets and vibrant features such as FedEx ATP Head2Head and Emirates ATP Race To London presentations.  The Barclays ATP World Tour Finals has welcomed more than one million fans to The O2 Arena over the past four years, establishing itself as the biggest indoor tennis tournament in the world since moving to London in 2009.

Barclays ATP World Tour Finals Tournament Director, André Silva, said, “Our new website makes the players and tournament jump off the screen like never before. The site’s responsive design will allow us to deliver a consistent yet striking presentation to millions of fans around the world regardless of the devices they are using. We’re all very proud of this cutting-edge website.”

Chris Vezey, sales director, Sitecore UK, commented, “Sitecore and its solution partners are proud to work with global sports brands such as Manchester City FC, The Open Golf Championship and The Football Association, as fans, sports organisations and commercial partners demand much more from their digital content to provide an immersive digital experience across multiple channels.”

<Ends>

Media contacts:

Simon Bennett, Content and Communications Manager, Sitecore UK

Tel: +44 (0)203 327 0633 Email: sib@sitecore.net

About Sitecore

Sitecore is the global leader in customer experience management software. We deliver highly relevant content and personalised digital experiences that delight audiences, increase loyalty and drive revenue. With Sitecore, marketers can own the experience of every customer that engages with their brand across every channel. More than 3,000 of the world’s leading brands including ASOS, The FA, Manchester City FC, Virgin Active and Visa Europe rely on Sitecore to get and keep loyal customers who engage more and drive revenue growth. For more information, visit www.sitecore.net

About Lightmaker

Lightmaker is a leading, global independent digital agency with more than 15 years’ experience in creating digital destinations and the strategies to power them. Lightmaker provides integrated digital solutions that include strategic consulting, user experience, user centered design, product innovation, application development, systems integration and analytics. Some of its clients include ATP World Tour, USGA, Mayo Clinic, R&A, Manchester United, NBC/Universal and IMG. For more information about Lightmaker, visit www.lightmaker.com.

About the Barclays ATP World Tour Finals:

The Barclays ATP World Tour Finals is the year-end climax to the men’s professional tennis season, featuring only the world’s best eight qualified singles players and doubles teams as they battle it out for the last title of the season. Players compete for Emirates ATP Rankings points throughout the season in a bid to earn one of the eight coveted berths and a chance to win the $1.92m prize money on offer for the winner. Played using a round-robin format, each player plays three matches as they compete for a berth in the knockout semi-finals and beyond. The prestigious tournament has been contested in major cities around the world with a rich history dating back to the birth of The Masters in 1970 in Tokyo. Since 2000 the event has taken place in cities such as Lisbon, Sydney, and Shanghai. In 2009 the tournament was moved to London, where it will be played through 2015.  For more information visit www.BarclaysATPWorldTourFinals.com