Lab begins new chapter of its digital journey with Sitecore partnership

London – 22^nd November 2013 – Sitecore, the global leader in customer experience management software, has introduced Lab Lateral as a Sitecore Solution partner.  Lab, based in Woking, Surrey is an award-winning top 20 digital agency in the south of England, specialising in eCommerce, website design/development and content management systems to produce high-performance customer-focused websites to drive businesses forward and increase sales. 

With over ten years’ experience in website development, digital marketing and web technology, Lab are experts in persona-based website design and conversion rate optimisation – to ensure a website experience that is targeted to the right customer groups for their clients, and making sure it delivers results.  The partnership with Sitecore will enable Lab to further expand its digital marketing, eCommerce and content management offering to its clients who are looking to offer a personalised and engaging website experience for their customers.

Lab will now be able to develop solutions with Sitecore’s Customer Experience Platform (CEP), a platform which combines web content management, marketing automation, email marketing, social media, e-commerce, optimisation and analytics into a single, unified platform. Lab clients will benefit from the Sitecore platform’s ease-of-use, and its ability to capture every minute interaction – and intention – that customers and prospects have with a brand, both on a website and across other digital channels.

Tom Head, Director, Lab, commented:

"Customers today want to visit a website and have an experience tailored to suit them – it makes it easier, more personal, more engaging, and they will return time and time again. Marketers are slowly coming round to understanding that their online presence and how customers engage with them can make a real difference to their bottom line. Sitecore will enable us to provide our clients with a highly advanced enterprise digital marketing platform that responds and adapts to customer wants and needs and, most importantly, delivers results. We know this will be a powerful tool for our clients and are very proud to offer Sitecore CEP as one of our platform solutions."

Chris Vezey, sales director, Sitecore UK, commented:

“We are excited about our partnership with Lab as they are a highly ambitious digital agency with a clear vision about how the web is changing to deliver a more personalised experience for consumers.  They understand the huge potential that Sitecore CEP offers, to allow marketers to own the experience they provide for their consumers, using a single, powerful marketing platform that provides the insight and control they need to deliver personalised experiences for millions of consumers.”

-Ends-

Media contacts:

Simon Bennett, Content and Communications Manager, Sitecore UK

Tel: 0203 327 0633 Email: sib@sitecore.net

About Sitecore

Sitecore is the global leader in customer experience management software. We deliver highly relevant content and personalised digital experiences that delight audiences, increase loyalty and drive revenue. With Sitecore, marketers can own the experience of every customer that engages with their brand across every channel. More than 3,000 of the world’s leading brands including ASOS, The FA, Manchester City FC, Virgin Active and Visa Europe rely on Sitecore to get and keep loyal customers who engage more and drive revenue growth. For more information, visit www.sitecore.net

About Lab Lateral

Lab is a design-led digital agency with strong tech credentials, based in Woking, UK. Lab’s services include digital design, e-commerce website development, mobile websites and apps, digital marketing strategy consultancy, and digital campaign management. Lab works with lifestyle brands in retail, food & drink, health & fitness, the motor trade, marine, and aviation. Clients include Lewmar, Subway, Oakhouse Foods, Vintage Roots, Tesco, and the NHS. Catch up with Lab at @LabDigitalUK or www.lab.co.uk