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RAC top for Customer Service

Press release   •   Jul 11, 2011 11:23 BST

RAC has once again topped the chart for customer service amongst breakdown service providers in the UK and is the top-named organisation within the ‘ Services’ sector.

The UK Customer Satisfaction Index (UKCSI), from the Institute of Customer Service, is a national measure of customer service that takes place every six months. The Institute asked 26,000 adults how well companies and organisations performed in key areas including professionalism, quality and efficiency, ease of doing business, problem solving and timeliness.

RAC achieved a higher score than any other breakdown provider and joins the elite group of customer-focussed organisations with a customer satisfaction score over 80%.

Angela Seymour-Jackson, RAC’s CEO, said: “I’m delighted – to be named the top breakdown provider in four out of the last five surveys is a fantastic achievement, and demonstrates our ability to consistently offer an outstanding service to our customers.

“Not only are we seen as the best in the breakdown industry, but also one of the top customer service organisations in the UK.

“RAC are absolutely committed to delivering excellent service to our members when they need us most, and we recognise that every journey is important. The UKCSI also reinforces the drive our colleagues have to be the best customer service professionals in the industry.”

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RAC Press office contact: Vicki Burn on 01603 684224 or 07800 692909

Notes to editors

For further information about the UKCSI, please visit

About RAC

With around seven million customers, RAC is one of the UK's most progressive motoring organisations, providing services for both private and business motorists. Whether it's roadside assistance, insurance, vehicle inspections and checks, legal services or up-to-the-minute traffic and travel information - RAC is able to meet drivers needs.

RAC is committed to providing the very highest levels of service to its customers and ranked first for customer satisfaction by J.D. Power and Associates' UK Roadside Assistance Study 2006 to 2009. RAC was also the top-named breakdown organisation in the July 2009, January 2010, July 2010 and July 2011 half-yearly UK Customer Satisfaction Index from the Institute of Customer Service.

RAC was awarded a Which? Best Buy for Breakdown Cover in August 2010, and RAC Insurance has also been awarded the Best Overall Vehicle Insurance Provider 2010/11 by

RAC's news releases and a selection of images are available from the internet press centre at

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About the Institute of Customer Service

The Institute of Customer Service is the professional body for customer service delivering tangible benefit to organisations and individuals so that our customers can improve their customers’ experience and their own business performance.

The Institute is a membership body with a community of more than 300 organisational members - from the private, public and third sectors - and over 6,000 individual memberships.

For more information about the Institute of Customer Service go to:

Notes to Editors

For all media enquiries, please contact the RAC press team on +44 (0)1454 664 123. The line is manned by an on-call press officer outside office hours. ISDN radio studio facilities are available for interviews Monday to Friday.

About the RAC

First formed in 1897, the RAC has been looking after the needs of its members and championing the interests of drivers for more than 120 years.

Today it has more than eight million members and is one of the UK’s most progressive motoring organisations, providing services for both private and business motorists. Whether it's roadside assistanceinsurancebuying a used carvehicle inspections and checkslegal services or up-to-the-minute traffic and travel information – the RAC offers a solution for all motoring needs. The RAC is committed to making motoring easier, safer, more affordable and more enjoyable for drivers and road users.

The RAC is the motorist’s champion and campaigns to support the interests of its members and UK drivers at a national level. This includes voicing concerns about the increasing cost of motoring, particularly the price of fuel and the high level of tax levied on it, advancing levels of road safety, and supporting the needs of all drivers, from young to old.

The RAC’s annual Report on Motoring – first published in 1989 – is one of a kind and provides a clear insight into the concerns and issues facing today’s motorists.

For the very latest news on UK fuel prices, check RAC Fuel Watch. It provides a comprehensive guide to the latest UK unleaded petrol and diesel prices – both at the wholesale level and at the pump - and tracks these prices daily to help drivers check if the price they pay to fill up is a fair one.