The iconic Playboy magazine has joined the digital newsstand, Readly, with immediate effect.
Launched over 60 years ago in 1953, Playboy has completely redesigned and repositioned itself and no longer features nudity on its pages.It is targeting younger readers as it distances itself from the more explicit material now available on the internet.The redesign of the magazine follows on from an overhaul of the Playboy.com website which saw traffic soar and the average age of the user fall from 47 to 30.
The magazine remains committed to its award-winning mix of long-form journalism, interviews, fiction and seductive pictorials shot by some of the world’s most renowned photographers.It also continues to feature its unique blend of tech, cars, style, art, literature and politics.
Readly is the UK’s leading digital newsstand and has pioneered the all-you-can-read subscription with a monthly fee which gives consumers access to a range of 520 UK magazine brands as well as a growing inventory of international titles.In a drive to make a step change in its audience growth, Readly recently cut its UK subscription price from £9.99 to £7.99 per month.
Ranj Begley, Readly UK’s Managing Director, said: “The new Playboy fits perfectly into our expanding range of titles which are carefully curated for our digitally-savvy audience, which has a strong male section to it.Having such an iconic brand, now without nudity, will grow Playboy’s audience and will enhance Readly’s consumer offer.It is an exciting win for us and shows us at the leading edge of magazine market developments.”
All about the READLY app
Readly is a service which lets customers have unlimited access to hundreds of national and international magazines in one app. It offers fast download and easy, intuitive use so that the reader can read magazines online effortlessly. Once installed (on to up to five devices per subscriber), the app provides access to as many issues, both current and back inventory, as readers want to download on to their devices for a flat monthly subscription in an innovative “all you can read” package. Issues can be streamed or held remotely on the READLY server in the subscriber’s secure account area. The digital magazines are deconstructed from publisher PDF print files and are automatically reconstructed into an advanced format which is optimised for a wide range of devices. This provides ultra-fast downloading, simple and consistent navigation across all the magazines, together with advanced zoom, bookmark, search and sharing functions. The app can be used on a range of devices and operating systems including IoS, Android, Windows and Kindle Fire.Subscribers can start reading 5 seconds into a download which takes an average 30 seconds on a fast internet connection (or 2 minutes using 3G). Users’ behaviours are tracked in order to distribute revenues to each publisher based on the number of pages read and the time spent on each page. This data also provides publishers with deep insights into how their content is being consumed.
All about READLY
- Readly International AB, the company behind the Readly service, is a privately owned company headquartered in Sweden.Starting active operations in March 2013, Readly today has offices in Sweden, the UK, USA and Germany and a rapidly growing user base in more than 50 countries, making Readly the world’s leading digital platform for reading magazines online.
- Readly UK Ltd is the UK subsidiary which launched in this country in the Spring of 2014 and now deals with 65 UK publishers, promoting 520 UK magazine brands.
Ranj Begley Managing Director (UK): firstname.lastname@example.org | +44 (0)20 7795 8186