The Times Literary Supplement, the world’s leading literary journal, has joined the digital magazine newsstand, Readly, with immediate effect.
Despite its long print heritage which stretches back over 100 years, the weekly has been building a broad-based digital presence across a range of platforms. The move to Readly is the latest manifestation of that multi-channel strategy which reaches over 100,000 upmarket readers who appreciate its coverage of the latest books and ideas in every field, as well as critiques of opera, exhibitions, film and theatre.
Readly is the UK’s leading digital newsstand and has pioneered the all-you-can-read subscription with a monthly fee of £7.99 which gives consumers access to a range of 620 UK magazine brands as well as a growing inventory of over a thousand international titles.
Stig Abell, TLS editor, said: “The TLS operates in a media marketplace which is just as competitive as it is for any mainstream consumer title. That means that we need a dynamic distribution strategy across a number of different channels at the same time, both print and digital, in order to grab the attention of our potential audience. Readly is an excellent addition to our activity as we grow our profile and presence in both the UK and overseas markets.”
The deal brings not only the latest issues, week by week, but also an archive of back issues. Abell: “Readly will deliver a new audience for the journal, who can read the latest editions and dig into our deep coverage of modern culture. The Readly service is a great platform, which complements our other activities across the brand.”
Ranj Begley, Readly UK’s Managing Director, said: “Readly thrives on having a vibrant and wide-ranging inventory of magazines. The arrival of the TLS adds real depth to our offer. It is a real coup for us to be associated with such a strong international brand from a major publisher like News UK.”
Readly’s own research shows that consumers value a mix of being able to rely on familiar brands as well as having the freedom to trial new titles in a low-risk, low-friction environment. The service extends the reading repertoire of its subscribers. Begley:“We see the TLS delivering in both areas.It is a known and trusted name. Yet we will also bring the title to a new audience who may know the name, but who have never given it serious consideration in the past. We provide an answer to the publisher challenge of digital discoverability.”
All about the TIMES LITERARY SUPPLEMENT
The Times Literary Supplement first appeared in 1902 as a supplement to The Times, but became a separate publication in 1914. Many distinguished writers have been contributors, including T. S. Eliot, Henry James, and Virginia Woolf. The journal now reviews the books that matter, examining the questions central to modern culture, providing a unique record of developments in literature, politics, scholarship and the arts, including theatre, opera, exhibitions and film.
With a 35,000 circulation, the TLS reaches over 100,000 readers every week via retail single copies, subscriptions, targeted distribution, digital editions and a website.
All about READLY
Readly is a digital service which lets customers have unlimited, “all-you-can-read” access to hundreds of national and international magazines in one app for just £7.99 per month – both streamed and downloaded. Ultra-fast, easy-to-use and convenient – each subscriber can access the inventory on up to 5 devices across the major operating systems – the service has an increasing range of functions, including advanced zoom, bookmark, search and sharing tools. In addition to all the consumer benefits, Ready offers a powerful, risk-free route to market for publishers who can also track how their content is being consumed.
The Readly operation was launched in Sweden in March 2013, but now has offices in the UK, USA and Germany and a rapidly growing user base in more than 50 countries, making it the world’s leading digital platform for reading magazines online. Readly UK started operation in the Spring of 2014 and now deals with 80 UK publishers, promoting 620 UK magazine brands, in addition to a growing inventory of over 1,000 international titles.