News -
The Grocer: Brands to cut PoS spend as low pricing plans hit promotions
A third of brands cited lack of proven return on investment for cuts to PoS spending.
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Topics
- Retail
Categories
- shoppers
- retail
- 2016
- pos
News -
A third of brands cited lack of proven return on investment for cuts to PoS spending.
See link below:
With UK retail in a period of rapid change all manner of traditional retailing approaches are being called in to question,” said Danielle Pinnington, Managing Director at Shoppercentric. “The impact of e-commerce continues to play out, whilst m-commerce has yet to truly change the dynamics of retailing, as it surely will.
In this latest edition of WindowOn… we cast a light on POS and the key ingredients for shopper activation. Targeting your audience Simplicity of message Thinking beyond promotions Thinking beyond the cardboard too
UK retail is in a period of rapid change and as such, all manner of traditional retailing approaches are being called in to question.
With UK retail in a period of rapid change all manner of traditional retailing approaches are being called in to question.
A new report by independent shopper research agency Shoppercentric has uncovered key success factors of Point of Sale (POS) material and how it can influence today’s shopper.