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Essential Retail: Comment: How to choose new in-store technologies

UK retail is in a period of rapid change and as such, all manner of traditional retailing approaches are being called in to question. This is the context in which POS now has to operate and although it can seem such an easy tool to grab from the shopper marketing toolkit, the fact is retail environments have become so awash with these types of promotions it can be hard to even see the products on the shelf.

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