Econsultancy- How can brands combat a lack of consumer trust?

New research suggests that today’s consumers are more distrustful than ever before.
According to Shoppercentric’s latest report, a whopping 46% of people fall into the ‘cynical’ bracket - displaying a distinct lack of trust in others. This naturally extends to brands, with the majority of shoppers rating corporate retailers and companies poorly when it comes to putting consumer interests first.