Essential Retail: Comment: Analysis: Online and wholesale fuel Morrisons comeback

Danielle Pinnington, managing director, Shoppercentric, observes: “Morrisons has been working hard to understand what today’s shoppers need from their stores, and putting those learnings into practice. Keeping an ear to the ground is so important as shopping habits, household spending pressures and the competitive context change so quickly. Picking up those changes and reacting quickly is hugely important for today’s grocery retailers.”