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FMCG News- Experience Shopping

News   •   Nov 21, 2016 17:18 GMT

I don’t know if you managed to escape the office and make it to any of the Effectiveness Week sessions earlier this month – if you didn’t you should try next year because it was well worth it. I was involved in a session around Shopper Marketing, and had the pleasure of taking part in a discussion about the role of this area of marketing.

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