Promo Marketing: Disappointing promotions damage shopper trust

Shoppers are highly likely to boycott brands which run “promotions that aren’t as good as they sound” according to new research into how much UK consumers trust retailers and brands.

Nearly six in 10 shoppers (59%) cited disappointing promotions as a key irritant in future purchasing decisions, putting it top of the factors which put shoppers off retailers and brands.

The latest industry report from Shoppercentric, a leading independent shopper research agency, “WindowON…Trust Issues”, reveals high levels of cynicism and falling levels of trust amongst the UK population.