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Talking Retail- Consumer research: A digitally-savvy generation open to influence by retailers

News   •   Nov 21, 2016 17:28 GMT

A new industry report from independent shopper research agency, Shoppercentric, has examined the buying habits and behaviours of ‘Generation Z’ (defined in the research as between ages 15 to 24), revealing a digitally-savvy generation who are open to influence by retailers, but who also have high expectations of them.

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