The Grocer: Good service increasingly important for grocery shoppers

Product quality and service are now considered more important than competitive or cheapest prices. This reflects a growing sense among shoppers that the continual focus of retailers on pricing, particularly in the grocery sector, must not be to the detriment of retail fundamentals. It seems UK shoppers are looking for more than just low prices if retailers are to attract their custom. In the fiercely competitive grocery market low prices have almost become a given, with more added value elements now performing a more critical role in differentiating between competitors.