Wine o'clock: Why a drink after work makes us terrible at online shopping

Danielle Pinnington, Managing Director at shopper research agency Shoppercentric, says, “Many of today’s busy shoppers often have little option other than to do their shopping from home, online of an evening, once the working day is done… just at the same time as they might reach for a well-earned glass of sauvignon to de-stress and unwind.”