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WindowOn... Shopper Stock Take 2017

Press Release   •   Feb 08, 2017 12:52 GMT

London, UK – 8th February 2017 – Independent shopper research agency Shoppercentric, have for a second year, launched its Shopper Stock Take Index, enabling valuable year-on-year comparisons across UK shopper’s thoughts and feelings about the grocery retail sector.More than a thousand online survey responses were collected from shoppers and findings indicate that there are a number of changes a-foot.

“The big four grocers are still coming to terms with the fact that big box grocery retail is not the future so it’s important that changes in shopper behavior are noted – and acted upon,” said Danielle Pinnington, Managing Director at Shoppercentric. “It’s also essential news for the brands that supply these retailers, because small store distribution and ranging takes far more thinking than the one-size-fits-all template of the 90’s and 00’s.”

We are a truly specialist agency, with a single minded focus on the shopper and an open minded approach to research design. With extensive Director-level client and agency-side experience we know how to:

Design fit for purpose research projects, choosing from a wide range of new and traditional methodologies

Deliver insights with impact, ensuring the right people get the right messages in the right way

Apply commercial common sense to the recommendations we make for action at brand, category, store or channel level

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