Showstorm has recently become one of a handful of European software development companies to get their hands on one of the most futuristic gadgets of 2016, Microsoft's Hololens.
Microsoft HoloLens is the first self-contained, holographic computer, enabling you to engage with your digital content and interact with holograms in the world around you.
So with VR (Virtual Reality) and AR (Augmented Reality) already impacting on our daily lives, the advent of MR (Mixed Reality) means the future is most certainly here, but at first glance it might not be immediately obvious where this tech could benefit the average business and could easily be dismissed as just another expensive if not totally cool 'gadget'.
The Showstorm team recently returned from Unite16 in Los Angeles this year’s most important gathering of artists, developers, publishers, training providers and enthusiasts interested in Unity—the market leading platform for creating video games, simulations and other interactive 3D, 2D and VR/AR content.
Mark Bellinger, Showstorm's Managing Director said "I believe that the Hololens is one of the most powerful innovations of this decade, businesses with vision can use it to leverage massive advantage over their competitors and that's before we even talk about the gaming industry"
Hololens only recently became available outside of the US and Canada, as such, Showstorm have been focussed on developing VR, both for sister game division GamestormVR and their own clients.
Mark went on to say "The process to make holographic content for Hololens is not disimilar to that applied for VR especially when using exceptional development tools like Unity3D, so we are well and truly open for Hololens new business.
Telling the story of how holograms can be practically used is actually easier than explaining VR which lends itself more to a totally immersive experience. We have found that the only way to explain VR is simply not to, you just have to experience and feel it to understand it.
MR (Mixed Reality) and holograms can more easily be explained by referencing things like the holograms seen in popular Hollywood films like Minority Report and Star Wars 'Help me Obi Wan you're my only hope!'
So, other than if you are a princess of the rebellion sending distress messages to enlist the help of an ageing jedi master, how are holograms going to really revolutionize your business?
Early users are primarily big companies and groups, including Lowe's, Case Western Reserve University, NASA, Saab, Volvo and others. Real estate company Skanska announced plans for the "world's first holographic real estate leasing center," for a high-rise office project in downtown Seattle.
It doesn't take a wild imagination to see how the Hololens will have a huge impact all sorts of businesses, from use in Training, Remote Instruction, 3D Computer-Aided Design, Presentations, Gamification of Tasks, Decorating, Virtual Reality User Interfaces, Holographic Attractions and Entertainment all the way through to Sales and Showroom tools.
A proven background in creating multimedia solutions for entertainment through bespoke software and content development makes Showstorm uniquely qualified to make stunning content for the fast growing market for VR/ AR and MR content.
So what would you do with holograms in your business? Appointments can be made with Showstorm to demo Microsoft Hololens by emailing email@example.com
Showstorm is one of the most resourceful, inspiring and disruptive small businesses in the UK, which has grown since 2009 to be an audacious and uniquely talented team of creative and technical professionals driven by a passion to create, pioneer and deliver first class memorable entertainment experiences.
If you can imagine it then we can most likely create it, but our real forte is in dreaming up and delivering products that nobody has even imagined yet.
Already industry leaders in the creation of professional Entertainers Software, Showstorm now specialise creating content for (VR) Virtual Reality (AR) Augmented Reality and (MR) Mixed Reality technologies.