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Four out of ten say YES to a self-drive holiday

Press Release   •   May 17, 2016 11:41 BST

A record number of Irish residents, 76%, have been on a self-drive holiday and ahead of this year’s peak travel season, interest is even higher than it was last year, according to a recent survey.

Stena Line’s new Self Drive Holiday Report 2016, which was completed by 1000 people, showed that 38% of respondents, up by 15% on last year, are planning to hit the road this holiday season.

There are many advantages to holidaying with your car. 62% of respondents said they took a self-drive holiday as it is a nice way of travelling and 44% said that you can travel to places that are otherwise difficult to access. 43% get behind the wheel so they can attend spontaneous events along the way.

Going on a self-drive holiday remains a popular choice for people in Ireland. In fact this year almost four out of ten Irish people, 38%, will be taking a self-drive holiday. Of those who have no current plans to take a self-drive holiday this year, the majority have yet to actually make any holiday plans.

Most Irish holidaymakers take their car to France (46%), the UK (34%), Spain (23%), Germany (13%) and Italy (16%).

But whatever their destination, 38% said they would spend most money on their accommodation. That is followed by food and drink (20%), then car and fuel (16%) and only 8% said they planned to spend most money on shopping.

“This is the third year in a row that we’ve conducted our major survey into the self-drive holidaying habits of Irish residents and it’s clear that interest levels remain high. We are happy to see that bookings for the coming summer indicate another strong season for self-drive holidays.” said Diane Poole OBE, Stena Line’s Head of PR and Communications Irish Sea.

For more information on Stena Line visit www.stenaline.ie

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For further information please contact Bronagh Cobain of Duffy Rafferty Communications on Belfast (048) 9073 0880, Bronagh@duffyrafferty.com

Stena Line operates the biggest fleet and the widest choice of routes between Ireland and Britain with an extensive route network including Belfast to Cairnryan, Belfast to Liverpool, Belfast to Heysham, Dublin Port to Holyhead and Rosslare to Fishguard.

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