IRELAND’S leading ferry company, Stena Line, has launched a joint campaign in Britain with Tourism Ireland, which will be seen by over 3 million people.
The new campaign invites people to stir their soul and travel from Fishguard to Rosslare to enjoy a short break in Ireland.
Highlighting the country’s Ancient East including counties such as Wexford, Waterford and Kilkenny, the campaign targets the ‘culturally curious’ audience across Britain and includes radio ads, which will reach over 1.73 million listeners in London, South West England and Wales and online ads.
Diane Poole OBE, Stena Line’s Travel Commercial Manager Irish Sea South said: “Through the launch of this new campaign in association with Tourism Ireland, we hope to inspire people to stir their soul and visit Ireland whilst highlighting the ease of access when travelling by ferry. Through the advertising channels we have invested in, it is expected that over 3 million people will be able to see the promotion of Ireland’s Ancient East.”
Julie Wakley, Tourism Ireland’s Head of Britain added: “We are delighted to partner with Stena Line and Rosslare Europort once again, to maximise the promotion of the Stena Line service from Fishguard to Rosslare. Our aim is to boost car touring visitor numbers to the South East and Ireland over the coming months; visitors who bring their car on holidays tend to stay longer, spend more and are more likely to visit more than one region.”
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