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Mop up with Supreme bedding

Press Release   •   Sep 22, 2014 12:37 BST

As the increasing demand for premium products continues to have an impact in the small pet sector, Supreme Petfoods is delivering innovation that ensures retailers benefit from top grade food and bedding that matches consumer expectation. The family owned company has also driven down costs throughout the supply chain and come up with a new pricing structure that delivers improved retailer margins.

Tumblefresh – the highly absorbent premium quality bedding – will now be available in a super-compressed 17 L pack which will replace the 23.5 L pack. As one of the products with improved margins, the compressed pack of Tumblefresh will deliver a double whammy for retailers by delivering substantially more profit per metre of shelf space.

Also benefiting from new transparent packaging that showcases product quality, Tumblefresh 17 L is set to be a clear winner. The innovation is shared by Russel & Gerty’s Supasoft Bedding.

Hay and straw are being evaluated by increasingly discerning customers these days who are seeking specific qualities such as freshness, softness or leafiness. A new, compressed 17 L pack of Meadow Hay and Barley Straw with clear packaging and a convenient carry handle is coming soon from Supreme and is sure to attract pet owners with a beady eye on quality.

The focus is very much on what retailers want and need when it comes to Twistynest, the colourful paper bedding that allows pets to play where they stay, with a new store pack which includes four standard 500 g retail packs, plus one FREE 1 kg pack to use with livestock in store.

It pays to display and customers are sure to want to adopt the ‘best practice’ they see in store. With ‘environmental enrichment’ proving to be a buzzword, Twistynest ticks all the boxes. And such a corking offer – and improved margins – is sure to set small furry paws rustling up a storm in cages across the country.

For those aiming for super-soft comfort, posh paws can look to hide any nasty niffs with Supreme’s CosiNdri which also delivers extra cushioning in the profit department, thanks to Supreme efforts.

When it comes to small pet bedding this is no time to roll over and hide in the corner. There’s never been a better opportunity to highlight this everyday staple and provide an expert, tailored recommendation. And with plumper profits and a great choice, there’s plenty of reason to make a shining example of the bedding category within your store. 

Supreme Petfoods was the first company to make species specific small animal diets that reflected their unique nutritional requirements. The Supreme range includes Science Selective, which is widely recommended by veterinary surgeons and veterinary nurses. As well as offering the biggest range of species specific foods, Supreme also manufactures all its herbivore diets in dedicated vegetarian facilities. Only ingredients of the highest quality are sourced for use in the Supreme range of foods and the recipes are developed to be palatable without the use of added sugar. Supreme recipes are all manufactured to a fixed formula to minimise the risk of gastric upset and while the company produces diets containing the highest fibre levels of any rabbit food, hay is always recommended as an additional food source to promote dental wear, provide environmental enrichment, foraging and nesting opportunities.

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