Are you using the wrong CRM system?

Is your CRM broken?

Is the information in your business disjointed; so that you find it difficult to really know what’s going on and what the true cost of your lead to customer cycle is? Not to mention that calculating the ROI of your marketing efforts seems impossible?

Don’t be ashamed to admit it. If it makes you feel any better, Gartner says that 85% of businesses shell out their precious budget to end up with a CRM system that doesn’t suit their business needs. It doesn’t have to be that way, though. Benchmark studies reveal that CRM applications can:

• Improve customer retention by 27%
• Decrease the sales cycle time by over 24%
• Increase each sales person’s revenue by up to 41%
• Cut sales and marketing costs by 23%.

Read our eGuide to find out how your business can start achieving results like these ‘The business performance platform: if your CRM’s broken, we can fix it’.

Guest Post:  John Cheney is the CEO of Workbooks.com, which develops Cloud CRM systems specially designed for small to medium-sized businesses. You can read more of his content on CRM technology by subscribing to the CRM Software blog. You can also find him on Google+and Twitter.