Tpoll launches global online qualitative technology
Tpoll has successfully tested its latest platform for online qualitative research to engage with people in multiple locations around the world.
The technology has been developed in-house and provides a break-through for qualitative research to moderate forums simultaneously in different languages across different formats and, in different time zones.
Over 1.8billion people around the world and 63% of people in Europe now have ready-access to the internet and the demographic spread is now as broad as it is diverse*
The Tpoll software can be branded to reflect a client’s own identity and format. Key features include: the ability to add stimulus to the discussion, use of scribble tools, placing emoticons and text on imagery; adding videos and webcam uploads, as well as interjecting YouTube links and document files.
Online communities and bulletin boards can remain ‘live’ for days, weeks or months so, researchers can now measure the effect of various off-line events as well as query the groups for instant results.
Recent live groups were incorporated into a variety of Tpoll clients' qualitative programs. A media client engaged teenagers to use smart and mobile devices while watching a TV screen and commenting on the show; bulletin boards were used to research comedy in the UK over a period of 3 weeks; another client is currently measuring the attitudinal differences to FMCG products in 4 different European countries
Tpoll now offers a complete portfolio of online qualitative research methods: live groups, bulletin boards and communities.
For further information contact Richard Staunton at Tpoll 0870 1611850
Tpoll is a full service online research specialist with 13 years’ experience pioneering new techniques to deliver more robust Insight for clients and to provide greater user experience