Skip to main content

Sheila breezes into Crewe

Press Release   •   Feb 11, 2011 08:20 GMT

Sheila Breeze is the new Virgin Trains’ Station Manager for Crewe and North Wales, taking over from Sam Dixon, who has been appointed Group Station Manager overseeing all Virgin Trains’ station activity in the North West and North Wales.

A former librarian, who lives in Nantwich, Sheila started her railway career at Crewe station as a Customer Service Assistant with Virgin Trains in 1998. She has subsequently held the position of Team Leader at Stafford and Station Manager at Wolverhampton, Warrington Bank Quay and Wigan North Western. Before moving to Crewe, Sheila was Station Manager for Stafford and Stoke-on-Trent stations.

Speaking about her new role, Sheila said: “I am so pleased and excited to be appointed Station Manager Crewe. It’s like coming home! I would never have dreamed 13 years ago when I started as a very nervous platform assistant that one day I would be back at Crewe as Station Manager with an award winning station team to support me.”

Sam Dixon joined Virgin Trains as Station Manager Crewe in 2002, moving north from Brighton where he held a similar post. In 2004 he also assumed responsibility for Virgin Trains’ stations interests in North Wales.

Sam Dixon said: “I am delighted to be appointed at the Group Station Manager for the North West. I look forward to leading the station teams within the region to continue to deliver high standards of customer care and service through innovation and passion as Virgin Trains prepares for the new franchise on 2012. I am delighted that Sheila will be succeeding me at Crewe; she will do a great job for our customers and staff alike”


Sheila Breeze receives the keys for Crewe station from Sam Dixon.

Notes to Editors:

Virgin Trains North West region covers stations at Stafford, Stoke-on-Trent, Macclesfield, Crewe, Stockport, Manchester Piccadilly, Warrington Bank Quay, Runcorn and Liverpool Lime Street. Virgin Trains also looks after the interests of its passengers at Wilmslow, Chester and North Wales stations which are operated by other train operators.

Crewe station was recently named Best staffed railway station in Cheshire and Runcorn station took the Best Customer Care award in the annual Cheshire Best station awards. This was the second year in a row that Virgin Trains had picked up these two awards.

mages of Virgin Trains and the company’s operations are available in the Image Library on our online Media Room website

You can subscribe to receive alerts to new press releases by visiting

Virgin Trains is the brand name of Virgin Rail Group. We have operated the West Coast passenger train franchise since 1997; the current franchise runs to March 2012.

Virgin Rail Group is owned 51 percent by Virgin Group and 49 percent by Stagecoach

Virgin Trains has been recognised in numerous industry awards. In 2010 the company has been named Best Rail Operator of the Year at the Travel Globe Awards (voted for by readers of the Daily Mail, Mail on Sunday and Evening Standard), and Best Rail Operator in the Group Leisure Awards (which we also won in 2009). In 2009 we were also voted Best UK Domestic Train Service by Business Traveller magazine for the second year running. Virgin Trains first achieved Investors In People accreditation in 2007and this was renewed in 2010; the IiP Gold award was achieved in 2011.

We love keeping everyone informed at all times. Here, in our Media Room, you'll find the latest press releases, as well as downloadable images and our informative and very handy factsheet.