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Virgin Trains and Ron Burgundy stay classy

Press Release   •   Dec 04, 2013 16:59 GMT

‘By the beard of Zeus!’  To celebrate the return of the most famous Anchorman that ever lived, Ron Burgundy is making a special appearance as our ‘Virgin Trains on board guest speaker’.

Star of stage, screen, and now the railway tracks, The Greatest News Anchor that Ever Lived has recorded various on-board announcements that will be used as a ‘Welcome’ and ‘End of Journey’ message on board, plus an extra special message in our talking toilets to serenade customers whilst on their Virgin Train throne, speeding through the countryside at 125miles an hour. So when he’s not presenting 24hour news – he’s the voice of our loos! The messages will be played on select Pendolino and Voyager trains from today through until 24 December 2013.

We hope this provides some ‘afternoon delight’, especially when Virgin Trains’ customers will have the chance to win amazing prizes such as film merchandise and first class travel vouchers by visiting Virgin Trains’ Facebook page from 2 December 2013.

Adrian Varma, Virgin Trains Partnerships Manager said: “We’re really excited to be working with Ron Burgundy A.K.A Will Farrell on the eagerly anticipated Anchorman 2: The Legend Continues. After all, he does have a voice that can make a wolverine purr ... We’re proud to serve our customers and we hope Ron’s messages can bring a bit of sparkle to their day. Ron is an absolute legend and we think his swagger matches the attributes we strive for as a company.” 

In the words of Ron Burgundy ... ‘Stay Classy.’

‘Anchorman 2: The Legend Continues’ is released nationwide by Paramount Pictures on

Wednesday 18 December

www.facebook.com/Virgintrains

https://www.facebook.com/AnchormanUK

 

About Paramount Pictures Corporation

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIA, VIAB), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Famous Productions, Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group


 

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Virgin Trains has revolutionised rail travel by creating a high speed, high frequency service that has cut journey times and made rail journeys more comfortable. It has operated the West Coast passenger train franchise since 1997, serving key UK cities including London, Birmingham, Manchester, Liverpool, Preston and Glasgow.


Virgin Trains is the brand name of Virgin Rail Group (VRG), which is owned 51 percent by Virgin Group and 49 percent by Stagecoach. The Department for Transport (DfT) has awarded VRG a franchise contract, which started on 9 December 2012 and will run for up to 23 months. The DfT announced on 26 March 2013 a programme for letting future franchises, with the long-term West Coast franchise expected to start in April 2017.

Virgin Trains has been recognised in numerous awards. In October 2013 Business Traveller magazine readers voted the company the Best UK Domestic Rail Operator for the seventh year running. In 2011 the company was named Best Rail Operator in the Group Leisure Awards (which it also won in 2009 and 2010). In 2011 Virgin Trains won the British Quality Foundation's Achievement Award for Customer Satisfaction.

Customers consistently rate the company the top long-distance rail franchise operator, as measured by the National Passenger Survey (NPS) run by industry watchdog Passenger Focus. In the most recent NPS (Spring 2013) overall satisfaction was 92%, equalling our best ever score from the previous survey (Autumn 2012).


Virgin Trains first achieved Investors In People accreditation in 2007 and this was renewed in 2010; the IIP Gold award was achieved in 2011 and again in October 2013. In May 2013 Virgin Trains renewed its accreditation against the criteria of the European Foundation for Quality Management's (EFQM) Excellence Model, which it originally achieved in May 2011. The company’s Learning and Development team won a National Training Awards 2011 West Midlands award for its Coaching Culture programme.

For more information about Virgin Trains visit the Virgin Trains' website  or the Media Room website