Press release -
Air Transat launches new route from Montréal to Glasgow
Air Transat, Canada’s leading leisure airline, is introducing a new service from Montréal to Glasgow for summer 2016, with flights from just £385 return per person (including taxes and other charges).
The new weekly service will be operated on an Airbus A310 aircraft, departing Glasgow on Mondays from 30 May, returning every Sunday until 2 October 2016, connecting the two cities for the first time and unlocking the entire province of Quebec for Scottish travellers.
Montréal, the largest city in Canada’s French-speaking Quebec province, combines old-world charm with contemporary North American energy to create a unique atmosphere. A trip to Montreal also provides an excellent opportunity to visit the whole province not least the provincial capital, historic Quebec City.
Mike Cantlay, OBE, Chairman of VisitScotland said: “We welcome this new Air Transat route from Montréal to Glasgow which will encourage visitors from across Quebec to fly directly to Scotland. With some 4.7 million Canadians having Scottish ancestry, and around 100,000 Canadians of Scots origin in the Montreal area, Canada represents a diaspora stronghold. Air Transat’s investment presents a great platform for the tourism industry in Scotland to tap into an ancestral market.”
Lesley Kane, Sales Director UK & Ireland, Air Transat, commented: “We’re delighted to be launching this a new route for Scottish passengers, and we are sure this service will be very popular as there is a deep historic connection between Scotland and Quebec.
“Our new non-stop service to Montréal brings our Scottish connections to four great Canadian cities, and adds to Toronto, Calgary, and Vancouver which have been Air Transat staple destinations for over 20 years.
“We also look forward to welcoming more Canadian passengers into Scotland on our new service and we will be working closely with VisitScotland, Glasgow City Marketing Bureau as well as Glasgow Airport to make our new service well known”.
Francois Bourienne, Commercial Director, Glasgow Airport said: “This new service to Montréal is fantastic news for Glasgow Airport and for Scotland. This is the first time that the route has been served from Glasgow and it demonstrates the commitment Air Transat has to growing its extensive route network for our customers. We are looking forward to working with Air Transat to ensure the success of this exciting new route.”
Minister for Transport and Islands Derek Mackay said:“This is excellent news for business and leisure travellers and I congratulate both Glasgow Airport and Air Transat on this announcement.
“Scotland and Canada have close cultural and historic ties and this new direct service will only strengthen these important bonds. It will help Scottish businesses by improving their access to international markets and it will also boost our tourist industry by making Scotland even more attractive to visitors.”
Commenting on the new route, Councillor Gordon Matheson, Leader of Glasgow City Council and Chair of Glasgow City Marketing Bureau, said: “Canada is the third largest international market for Glasgow and Air Transat’s decision to add Montréal to its portfolio of existing direct routes into Glasgow will further strengthen our connections in this key territory and also presents us with the opportunity to increase French Canadian visitors to the city.
“Glasgow City Marketing Bureau looks forward to working with colleagues at Air Transat, Glasgow Airport and VisitScotland on joint marketing communications activity to profile the new Montréal service in this priority territory, which is expected to generate more than 8,000 overnight stays and £0.6 million in visitor spend for the city. Around 37,000 Canadian tourists already visit Glasgow annually equating to £12 million in local economic benefit.”
Air Transat customers will have the choice of five weekly flights from Glasgow to Toronto in summer 2016, along with a weekly direct service to Vancouver and Calgary. Further weekly connections can be offered to Montreal, Vancouver and Calgary through Air Transat’s connecting flights (operated on Boeing 737) at Toronto and Vancouver. This allows more flexibility on holiday durations in Canada to Scottish passengers.
Customers can select from two cabin classes – Economy and Club Class (a separate 12 seat cabin). Option Plus can also be added to an economy ticket to add more benefits and enhancements to an economy ticket. Air Transat also offer a range of economy fares to allow for greater flexibility, passengers can choose from Eco, Eco Extra and Eco Max tickets, full details available online.
The airline has upgraded its on-board passenger experience, introducing a service where passengers travelling on its A310 aircraft can access entertainment including films, TV shows and music through their own personal tablets, smartphones (IOS and Android) and laptops.
For information and reservations, call 0141 223 7517 or visit www.airtransat.co.uk
Topics
- Tourism
Categories
- corporate communications
- international marketing
- airline
- scotland
Regions
- Scotland
Notes to Editors
- Follow us on twitter: @visitscotnews
- VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
- The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
- This will be supported by seven overarching strategies:
- Marketing: we will market Scotland and its outstanding assets to visitors from all parts of the world, including the promotion of Scotland to people living in Scotland to visit different parts of the country
- Events: we will support the national events strategy and its delivery, and sustain, develop and promote Scotland’s international profile as one of the world’s foremost events destinations
- Internationalisation and International Engagement: we will utilise all our platforms to enable Scottish-based tourism businesses to better understand international opportunities and market to a global audience and we will work within One Scotland Partnerships to optimise the potential of Scotland’s Diaspora and our strategic partners at regional, European and global levels
- Customer Experience: we will provide information and inspiration to visitors both locally and globally via their preferred medium of choice
- Quality and Sustainability: we will provide support and advice to businesses, with the goal of improving the quality and sustainability of the tourism sector in Scotland. We will provide quality assurance to visitors through our Quality Schemes
- Inclusive Tourism: we will strive to make tourism in Scotland inclusive and available to all
- Working in Partnership: we will listen to and work with the industry, partners and communities to shape our offering and support
- VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
- The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
- According to a recent Deloitte study, the tourism economy supports 270,000 jobs in Scotland in 20,000 diverse businesses. The same study calculates that the tourism economy contributes £11 billion annually (direct and indirect impact, including day visits) and supports around 10 per cent of employment in Scotland. Almost 16 million tourists take overnight trips to Scotland.
- For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/
- Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
- For holiday information on Scotland go to www.visitscotland.com
- For information about business events in Scotland go to www.conventionscotland.com
Year of Food and Drink 2015- 2015 is the Year of Food and Drink, a celebration of Scotland’s natural larder and the role that food and drink plays in shaping our economic success.
- Scotland generates over £2.5m per day through food and drink tourism.
- A series of themed months will create an appetite for key areas of Scotland’s food and drink industries – from seafood and whisky to berries and high-quality meat
- For more information, visit www.visitscotland.com/tastescotland
