With Carnoustie hosting the 147th Open and the eagerly anticipated V&A Dundee opening its doors in September, a new video campaign aims to inspire visitors to add Angus to their travel plans.
Angus Council, in partnership with VisitScotland, has created a series of videos, hosted on the Angus destination website, Visit Angus, showcasing the renowned attractions and hidden gems that make a trip to the region so special.
Each video celebrates 48 hrs of wonder, adventure and history in Angus, highlighting the region as the ideal location for breath-taking scenery, mouth-watering food and drink, rich history, exciting adventures and first-class golf experiences.
In the first film, viewers with a thirst for adventure can discover the range of exciting experiences hidden off the beaten track in Angus. From the stunning ruins of the Red Castle and the natural beauty of Glen Clova, to a trip back in time on the Caledonian Railway at Brechin and an exhilarating zip wire ride in Monikie Country Park.
Angus is famous for its rich history and there is no better place to start in the second film than Arbroath Abbey and the Declaration of Arbroath of 1320, which asserted Scotland's independence from England. Viewers are then taken to House of Dun before enjoying a peek at Glamis Castle. The historic attraction is the legendary setting for Shakespeare's Macbeth and the childhood home of HM Queen Elizabeth, The Queen Mother.
48 hours of wonder aims to shed light on the region’s hidden gems, including the wildlife spectacle of thousands of geese descending on Montrose Basin, teeing off on one of the country’s oldest links golf course at Montrose. The journey then heads to Kirriemuir to pay tributes to local legends, Peter Pan and Bon Scott before stopping at the Gin Bothy to sample some of the region’s best botanical beverages. Viewers are then taken out to sea to discover the Bell Rock Lighthouse before returning to land to sample the culinary delicacy of an Arbroath Smokie.
The final two exciting videos tees up experiences that golf fans can enjoy in Carnoustie Country ahead of The Open at Carnoustie in July. The last time the prestigious competition was held in Carnoustie in 2007, the event attracted 163,000 spectators.
Caroline Warburton, VisitScotland Regional Leadership Director, said: “We are entering an exciting time for tourism in Angus, not only will Carnoustie play host to the 147th Open, the opening of the V&A Dundee, just a few miles away, represents a huge opportunity to attract new visitors to Scotland’s Tay Country. Angus is home to many of the experiences that make Scotland a must-visit destination. It has beautiful landscapes, delicious food and drink, a fascinating history, stunning wildlife and a vibrant culture.
“We’re delighted to have been able to work with Angus Council to create these videos and give viewers just a small taste of what this exciting region has to offer and encourage them to add Angus to their travel plans in the future.”
Merlyn Dunn, Angus Council’s Economic Development Manager said: “Angus is the ideal place to escape for a break. It offers the best of both worlds, with the vibrant city of Dundee on its doorstep as well as stunning beaches and hills, fascinating culture and heritage and delicious local cuisine. So whether it’s an adventure-packed weekend, exploring a host of fascinating historical sites or a round of golf on a championship course, Angus is the perfect getaway. The new series of films produced in partnership with VisitScotland are a brilliant way to showcase the destination and encourage even more people to visit Angus.”
Notes to Editors
- Follow us on twitter: @visitscotnews
- VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
- The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
- This will be supported by five overarching strategies: Marketing, Events, Quality and Sustainability, Inclusive Tourism, International Engagement.
- The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
- Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP
- For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/
- Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
- For holiday information on Scotland go to www.visitscotland.com
- For information about business tourism in Scotland go to www.conventionscotland.com
2018 Year of Young People
- The Year of Young People 2018 will be the next of the Scottish Government’s series of themed years, following the Year of History, Heritage and Archaeology 2017.
- The Year of Young People (YoYP 2018) will inspire Scotland through its young people aged 8 to 26, celebrating their achievements, valuing their contributions to communities and creating new opportunities for them to shine locally, nationally and globally
- Central to YoYP 2018 will be a celebratory events programme that puts young people at the heart of its development and delivery, creating new and valuable experiences for young Scots and the wider public, with links to the inaugural 2018 European Championships.
- Over 200 young people throughout Scotland are currently being recruited to become YoYP 2018 Ambassadors. Ambassadors will ensure that people and organisations in their communities know about what’s happening and will lead on projects and activities to create events and opportunities to celebrate young people.
- The Year of Young People will have six themes which were developed in co-production with young people themselves:
- oParticipation – looking at how young people can influence public services and decisions which affect their lives
- oEducation – creating a stronger role for young people in shaping their learning
- oHealth and Wellbeing – supporting young people to lead healthier, active lives and have opportunities to learn about and improve their mental health and resilience
- oEquality and Discrimination – broadcasting the value of young Scots, challenging negative perceptions of young people, and supporting young people to take leading roles in challenging discrimination in all its forms.
- oEnterprise and regeneration – celebrating young people’s role in innovation, entrepreneurship and the Scottish economy as well as making Scotland a greener and more pleasant place to live
- oCulture – celebrating young people’s talent and contribution to Scottish culture and arts.
- Further information on what’s happening and how people can get involved can be found on the new website www.yoyp2018.scot or @YOYP2018 on Twitter.