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Connecting tourism in Perth and Kinross

Press Release   •   Feb 17, 2016 10:08 GMT

Perthshire’s top visitor attractions are set to gather for a rare opportunity to find out about how other sites in the area use creativity and innovation to continually deliver the best experience to visitors.

Scone Palace, the ancient crowning place of Scottish kings, will host the cream of Perthshire’s visitor offering at ‘Perthshire Talks Tourism’, part of Scottish Tourism Week’s Connecting 2020 Roadshow.

As part of the Year of Innovation, Architecture and Design, the event aims to allow local visitor attractions to share best practice and find out more about what is happening in the industry locally.

Participants in the event will hear from, The Famous Grouse Experience at Glenturret Distillery, Pitlochry Festival Theatre, The Black Watch Castle & Museum, and Scone Palace itself.

‘Perthshire Talks Tourism’, which has been organised by Perthshire Tourism Partnership, takes place on 16 March.

Tourism in Perthshire supports over 7,800 jobs, and in 2014 generated £248m in visitor spend with a total of 929,000 trips made to the area.

Jim Clarkson, Regional Partnerships Director, VisitScotland said:

Tourism is at the heartbeat of the Perthshire economy – creating jobs and supporting communities.

“The Perthshire Talks Tourism event at Scone Palace offers a great chance for businesses to meet and discuss how we can make the most of the wealth of opportunities available in the area.”

Councillor John Kellas, Convener of Enterprise & Infrastructure for Perth & Kinross Council, said:

“Staff on the frontline of Perthshire's busiest tourist attractions are the face of the region for many visitors. They do a fantastic job making visitors feel welcome and introducing them to the area.  However, they don’t often get an opportunity to find out what is happening at other sites across the region. 

"Perthshire Talks Tourism offers a great opportunity to find out more about what is happening elsewhere in Perth and Kinross, picking up tips and sharing experiences with other visitor attractions. 

"An increased knowledge of the local offering means that they will be in a much better position in future to make connections between sites, and encourage visitors to Perth and Kinross to stay longer, visit more places and increase the attractiveness of the area as a visitor attraction for the benefit of all.”

Full list of businesses attending ‘Perthshire Talks Tourism’:

  • Blair Castle
  • Black Watch Castle & Museum
  • The Scottish Crannog Centre
  • Pitlochry Festival Theatre
  • Scone Palace
  • The Famous Grouse Experience
  • Dewars Aberfeldy Distillery
  • A9 Dualling Project
  • Abellio Scotrail
  • Moness Country Resort & Spa
  • Strathearn Distillery

Scottish Tourism Week 2016 Connecting 2020 is a series of conferences, seminars and receptions delivered by Scottish Tourism Alliance across Scotland during the week of 11 - 18 March. The week concludes with a two day Signature Programme at Edinburgh’s EICC.

For more information visit

Notes to Editors

  • Follow us on twitter: @visitscotnews
  • VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
  • The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
  • This will be supported by seven overarching strategies:
    1. Marketing: we will market Scotland and its outstanding assets to visitors from all parts of the world, including the promotion of Scotland to people living in Scotland       to visit different parts of the country
    2. Events: we will support the national events strategy and its delivery, and sustain, develop and promote Scotland’s international profile as one of the world’s foremost events destinations
    3. Internationalisation and International Engagement: we will utilise all our platforms to enable Scottish-based tourism businesses to better understand international       opportunities and market to a global audience and we will work within One       Scotland Partnerships to optimise the potential of Scotland’s Diaspora and our strategic partners at regional, European and global levels
    4. Customer Experience: we will provide information and inspiration to visitors both locally and globally via their preferred medium of choice
    5. Quality and Sustainability: we will provide support and advice to businesses, with the goal of improving the quality and sustainability of the tourism sector in Scotland. We will provide quality assurance to visitors through our Quality Schemes
    6. Inclusive Tourism: we will strive to make tourism in Scotland inclusive and available to all
    7. Working in Partnership: we will listen to and work with the industry, partners and communities to shape our offering and support
  • VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
  • The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
  • Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP.
  • For VisitScotland’s press releases go to, tourism statistics and frequently asked questions go to
  • Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
  • For holiday information on Scotland go to
  • For information about business events in Scotland go to

    Year of Innovation, Architecture and Design 2016

  • 2016 will shine a spotlight on Scotland’s achievements in innovation, architecture and design through a wide-ranging, variety of new and existing activity.
  • The Year of Innovation, Architecture and Design begins on 1 January 2016 and ends on 31 December 2016 and will build on the momentum generated by the current 2015 Year of Food and Drink as well as previous years including Homecoming Scotland 2014, the Year of Creative and the Year of Natural.
  • Through a series of exciting events and activity, the year will showcase Scotland’s position as an “innovation nation”, its outstanding built heritage, and its thriving, internationally acclaimed creative industries sector.
  • The Year of Innovation, Architecture and Design is a Scottish Government initiative being led by VisitScotland, and supported by a variety of partners including Scottish Government, Creative Scotland, Architecture + Design Scotland, Scottish Tourism Alliance, Scottish Enterprise, The National Trust for Scotland, Historic Environment Scotland, Highlands and Islands Enterprise and The Royal Incorporation of Architects in Scotland (RIAS).
  • The Year of Innovation, Architecture and Design events fund is managed by EventScotland, part of VisitScotland’s Events Directorate.
  • Join the conversation at #IAD2016
  • Events can join the 2016 Year of Innovation, Architecture and Design Partner Programme throughout the year by visiting