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Fife golf to the fore in new £64,000 marketing drive

Press Release   •   Jun 13, 2013 00:00 BST

Fife boasts some of the finest golfing experiences in the world - that’s the message from a tourism group which aims to boost the Kingdom’s profile on the global stage.

A new £64,000 marketing campaign by Fife Golf Partnership includes a £32,000 contribution from the VisitScotland Growth Fund. As well as a new website - http://www.visitfifegolf.com/ - the group will use the money to attend international golf shows, produce an indispensible pocket guide to golf in Fife, and develop a mobile phone app that promotes offers and discounts.

Stephen Owen, Chairman of The Fife Golf Partnership, said: “As the game’s spiritual home, Fife boasts a tremendous golfing heritage and we have a wide range of courses that offer something for everyone. However, we needed an extra push to spread the word. We are therefore extremely grateful to VisitScotland - the £32,000 Growth Fund award from the national tourism organisation will help us to encourage more visitors to enjoy a golfing holiday to remember in the Kingdom. In total, there are 51 golf courses within our partnership - that’s almost one for every week of the year, so visitors to Fife really are spoilt for choice!”

Richard Pinn, Regional Director at VisitScotland, said: “We are delighted to be able to give this VisitScotland Growth Fund award to Fife Golf Partnership. With the Ricoh Women’s Open in St Andrews this summer, the Ryder Cup coming to Scotland next year, and the Open returning to St Andrews in 2015, this is the perfect time to promote what this region has to offer on the world stage.”

The £32,000 cash boost for Fife Golf Partnership means that the VisitScotland Growth Fund has now awarded more than £120,000 to regional golf partnerships since 2011.

Fife Golf Partnership comprises a total of 91 businesses throughout the region, including golf courses, hotels, guest houses and self-catering accommodation.

For more information, go to http://www.visitfifegolf.com/

ENDS

For further information contact:

Tom Maxwell

Corporate Press Officer

Tel: 0131 472 2409

tom.maxwell@visitscotland.com

Out of hours media enquiries: 07699 766986


Notes to Editors:

  • Follow us on twitter: @visitscotnews
  • VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland. 
  • The organisation has three key roles:
  1. To market Scotland to all parts of the world to attract visitors
  2. To provide information – and inspiration – to visitors and potential visitors so they get the best out of a visit to Scotland
  3. To provide quality assurance to visitors and quality advice to the industry and partners to help the industry meet and strive to exceed customer expectations
  • VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
  • The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
  • 2014 is the year Scotland welcomes the world, when it hosts the Glasgow Commonwealth Games, the Ryder Cup at Gleneagles and more than 800 Homecoming events throughout the country.For more information on Homecoming Scotland 2014, go to www.visitscotland.com 
  • The VisitScotland Information Centre network is a unique face-to-face channel engaging with around five million visitors and locals each year. Everyone who uses a VisitScotland Information Centre goes on to spend an additional £5.35, generating over £24 million for Scotland’s economy. 
  • According to a recent Deloitte study, tourism employs 270,000 people in Scotland in 20,000 diverse businesses. The same study calculates that the industry contributes £11 billion annually (direct and indirect impact, including day visits) and supports around 10 per cent of employment in Scotland. Almost 16 million tourists take overnight trips to Scotland.
  • For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/ 
  • Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
  • For holiday information on Scotland go to www.visitscotland.com
  • For information about business tourism in Scotland go to www.conventionscotland.com
  • For more information on VisitScotland’s annual review please go to www.visitscotland.org/about_us/our_focus/annual_report.aspx