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Golf Tourism Week to revolutionise the industry

Press Release   •   May 17, 2016 11:01 BST

The inaugural Scottish Golf Tourism Week taking place in St Andrews in 2016 will be a game-changer for golf tourism businesses in Scotland, according to the country’s national tourism organisation.
Malcolm Roughead, Chief Executive of VisitScotland, believes the Scottish Golf Tourism Week has the potential to change the way Scotland engages with global golf tour operators and buyers, creating more opportunities than ever before for golf travellers to visit the country where the game began.
Supported by VisitScotland and Scottish Enterprise, the Scottish Golf Tourism Week is a pioneering initiative aimed at bringing the world’s leading buyers to Scotland on annual basis to engage in a one-to-one format with golf tourism businesses from across the country.
Roughead said: “Scotland has always been a land of golfing firsts from the original rules of the game, the oldest golf courses and the first ever Open Championship. The Scottish Golf Tourism Week is another great example of that innovation and will change the way Scotland’s golf businesses engage with global buyers.
“Rather than taking Scotland to where the buyers are, we will be bringing the buyers to Scotland and letting the outstanding golfing product speak for itself when selling the country.”
Taking place at Fairmont St Andrews in October 2016, the innovative Scottish Golf Tourism Week will see up to 50 carefully-selected worldwide golf tour operators brought to Scotland, the Home of Golf to engage with businesses and destinations on home soil.
The week is being organised by PSP Media Group, who also run the successful Scottish Golf Show, and supported by both VisitScotland and Scottish Enterprise as a way of giving more Scottish businesses, particularly those who do not have the resources to attend overseas events, unparalleled access to global tour operators and buyers.
The week will consist of a series of the potential for up to 2,000 business meetings as well as familiarisation trips for tour operators, seminars and networking opportunities throughout the week. The week will then culminate in the prestigious Scottish Golf Tourism Awards, where tourism business across Scotland will vie for the title of Scotland’s Best Golf Experience, as voted for by the golfing public.
The creation of the Scottish Golf Tourism Week is seen as a strong signal of intent to grow the industry by capitalising on Scotland’s position as the Home of Golf, and the global focus on the country following a series of global golf events in both 2014 and 2015.
Roughead added: “It is vital that we build on the successes of recent years given the huge exposure afforded to Scotland on the back of The 2014 Ryder Cup and The Open at St Andrews. We have many more outstanding events to look forward to in future years, including The Open at Royal Troon this year and Carnoustie in 2018 and The Solheim Cup at Gleneagles in 2019 among many others. These events undoubtedly help our world-class golf tourism industry grow and innovations such as the Scottish Golf Tourism Week will see it continue to go from strength to strength.”
Scottish businesses will be offered the chance to exhibit on an individual basis at the event, where they will have the opportunity to meet each of the buyers face-to-face. For some of the smaller businesses it will represent the first time they have been able to engage with key tour operators at an event of this scale.
Danny Cusick, Tourism Sector Portfolio Director at Scottish Enterprise, commented: “Scotland has the finest golfing assets in the world as well as a rich golfing history and heritage, attracting 220,000 golf tourists and generating £232million turnover for Scottish companies annually.  We want ambitious Scottish golfing businesses to capitalise on this by showcasing their products and services to these global tour operators.  We already use this ‘meet the global buyers’ model successfully in other sectors so I’m confident there will be significant opportunities for Scottish companies to win new business by participating in Scottish Golf Tourism Week.”
Tom Lovering, director of event organisers PSP Media Group, added: “As organisers of the Scottish Golf Tourism Week, we appreciate the importance of golf tourism to the whole of the Scottish economy and we have no-doubt that, over the years, this event will add several millions to an already buoyant market place. It makes sense that when selling Scotland to the world, we do it right here on our own doorsteps so buyers can see for themselves the wonderful facilities on offer.”
ENDS
For further information please contact:
David Connor, Golf PR Manager, VisitScotland
0131 472 2063 // 07794 046 295 // david.connor@visitscotland.com

Notes to Editors:

Scotland, the Home of Golf:

Scotland is renowned around the world as the Home of Golf. It is the birthplace of the game and to this day remains its spiritual home. It is also a modern, dynamic and world-class golf events and tourism destination welcoming hundreds of thousands of golfers every year and regularly playing host to the biggest tournaments in the world.
The golf industry in Scotland is worth more than £1 billion annually to the Scottish economy, of which golf events and golf tourism plays a major role.
Through activity delivered by organisations including VisitScotland, Scottish Development International and Scottish Golf, the Scottish Government is committed to continuing to support the growth of the game in this country. This includes; supporting economic and business growth within the Scottish economy, driving increased participation in the sport and helping to nurture the next generation of Scottish golfing stars through the Clubgolf programme of junior golf activities.
For more information on the Scottish Government and its partners: www.scotland.org | | www.visitscotland.com | www.scotent.co.uk | www.sdi.co.uk | www.scottishgolf.org | www.clubgolfscotland.com

About Scottish Enterprise
Scottish Enterprise is Scotland’s main economic development agency and aims to deliver a significant, lasting effect on the Scottish economy.  Our role is to help identify and exploit the best opportunities for economic growth.  We support ambitious Scottish companies to compete within the global marketplace and help build Scotland’s globally competitive sectors.  We also work with a range of partners in the public and private sectors to attract new investment to Scotland and to help create a world-class business environment.
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Notes to Editors

  • Follow us on twitter: @visitscotnews
  • VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
  • The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
  • This will be supported by seven overarching strategies:
    1. Marketing: we will market Scotland and its outstanding assets to visitors from all parts of the world, including the promotion of Scotland to people living in Scotland       to visit different parts of the country
    2. Events: we will support the national events strategy and its delivery, and sustain, develop and promote Scotland’s international profile as one of the world’s foremost events destinations
    3. Internationalisation and International Engagement: we will utilise all our platforms to enable Scottish-based tourism businesses to better understand international       opportunities and market to a global audience and we will work within One       Scotland Partnerships to optimise the potential of Scotland’s Diaspora and our strategic partners at regional, European and global levels
    4. Customer Experience: we will provide information and inspiration to visitors both locally and globally via their preferred medium of choice
    5. Quality and Sustainability: we will provide support and advice to businesses, with the goal of improving the quality and sustainability of the tourism sector in Scotland. We will provide quality assurance to visitors through our Quality Schemes
    6. Inclusive Tourism: we will strive to make tourism in Scotland inclusive and available to all
    7. Working in Partnership: we will listen to and work with the industry, partners and communities to shape our offering and support
  • VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
  • The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
  • Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP.
  • The Scottish Government is the Managing Authority for the European Structural Funds 2014-20 Programme. For further information visit www.gov.scot or follow @scotgovESIF
  • For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/
  • Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
  • For holiday information on Scotland go to www.visitscotland.com
  • For information about business events in Scotland go to www.conventionscotland.com


    Year of Innovation, Architecture and Design 2016

  • 2016 will shine a spotlight on Scotland’s achievements in innovation, architecture and design through a wide-ranging, variety of new and existing activity.
  • The Year of Innovation, Architecture and Design begins on 1 January 2016 and ends on 31 December 2016 and will build on the momentum generated by the 2015 Year of Food and Drink as well as previous years including Homecoming Scotland 2014, the Year of Creative and the Year of Natural.
  • Through a series of exciting events and activity, the year will showcase Scotland’s position as an “innovation nation”, its outstanding built heritage, and its thriving, internationally acclaimed creative industries sector.
  • The Year of Innovation, Architecture and Design is a Scottish Government initiative being led by VisitScotland, and supported by a variety of partners including Scottish Government, Creative Scotland, Architecture + Design Scotland, Scottish Tourism Alliance, Scottish Enterprise, The National Trust for Scotland, Historic Environment Scotland, Highlands and Islands Enterprise and The Royal Incorporation of Architects in Scotland (RIAS).
  • The Year of Innovation, Architecture and Design events fund is managed by EventScotland, part of VisitScotland’s Events Directorate.
  • Join the conversation at #IAD2016
  • Events can join the 2016 Year of Innovation, Architecture and Design Partner Programme throughout the year by visiting http://www.eventscotland.org/YIAD_partner_programme

ERDF.