A Holiday Park in Dumfries & Galloway has been awarded a Four Star Quality Assurance (QA) award from VisitScotland.
Lighthouse Leisure Caravan Park on the Solway coast at Southerness was upgraded to Four Stars following a recent assessment visit by a Quality Tourism Advisor, in recognition of the excellent quality of accommodation on offer.
The static and touring caravan park is only a short walk from Southerness beach and the historic lighthouse which is open to the public. There is also a leisure centre with pool, coffee shop, entertainments room and children’s soft play area.
Developed and improved for over 30 years, VisitScotland’s Quality Assurance (QA) schemes are world-leading and provide a trusted, independent and impartial source of information for visitors. They allow businesses not just to meet visitor expectations, but exceed them.
QA can open the door to new customers. It is a powerful marketing tool and works well with online review sites in using an independent perspective to measure visitor experience against tried and tested criteria, so visitors know exactly what to expect.
Doug Wilson, VisitScotland Regional Director, said: “Congratulations to Lighthouse Leisure Caravan Park on receiving this well-deserved award. This award is a welcome boost to the business as well as the region as a whole. Having local businesses which place an emphasis on high quality further strengthens our tourism offering and increases our marketability of Dumfries & Galloway as a destination which offers a superb and exciting range of things to see and do.”
Sylvia Hunt, General Manager of Lighthouse Leisure Caravan Park, said: “We are delighted to have been awarded the Four Star QA Award from VisitScotland for our holiday park. We are committed at Lighthouse Leisure to offering our visitors the highest standards to ensure their experience of our accommodation and Dumfries & Galloway as a whole is the very best. Our facilities are ideal for families as well as people wanting a base to enjoy the unspoilt beauty of the Solway Coast.”
VisitScotland’s Quality Assurance schemes can open the door to new customers. It is a powerful marketing tool and works well with online review sites in using an independent perspective to measure visitor experience against tried and tested criteria, so visitors know exactly what to expect.
For more information, visit www.lighthouseleisure.co.uk/
For more information on VisitScotland’s Quality Assurance scheme, please visit www.visitscotland.org/quality_assurance.aspx
Notes to Editors
- Follow us on twitter: @visitscotnews
- VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
- The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
- This will be supported by seven overarching strategies:
- Marketing: we will market Scotland and its outstanding assets to visitors from all parts of the world, including the promotion of Scotland to people living in Scotland to visit different parts of the country
- Events: we will support the national events strategy and its delivery, and sustain, develop and promote Scotland’s international profile as one of the world’s foremost events destinations
- Internationalisation and International Engagement: we will utilise all our platforms to enable Scottish-based tourism businesses to better understand international opportunities and market to a global audience and we will work within One Scotland Partnerships to optimise the potential of Scotland’s Diaspora and our strategic partners at regional, European and global levels
- Customer Experience: we will provide information and inspiration to visitors both locally and globally via their preferred medium of choice
- Quality and Sustainability: we will provide support and advice to businesses, with the goal of improving the quality and sustainability of the tourism sector in Scotland. We will provide quality assurance to visitors through our Quality Schemes
- Inclusive Tourism: we will strive to make tourism in Scotland inclusive and available to all
- Working in Partnership: we will listen to and work with the industry, partners and communities to shape our offering and support
- VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
- The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
- Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP.
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2016 Year of Innovation, Architecture and Design
- 2016 will shine a spotlight on Scotland’s achievements in innovation, architecture and design through a wide-ranging, variety of new and existing activity.
- The Year of Innovation, Architecture and Design started on 1 January 2016 and will end on 31 December 2016.It will build on the momentum generated by the 2015 Year of Food and Drink as well as previous years including Homecoming Scotland 2014, the Year of Creative and the Year of Natural.
- Through a series of exciting events and activity, the year will showcase Scotland’s position as an “innovation nation”, its outstanding built heritage, and its thriving, internationally acclaimed creative industries sector.
- The Year of Innovation, Architecture and Design is a Scottish Government initiative being led by VisitScotland, and supported by a variety of partners including Creative Scotland, Architecture + Design Scotland, Scottish Tourism Alliance, Scottish Enterprise, The National Trust for Scotland, Historic Environment Scotland, Highlands and Islands Enterprise and The Royal Incorporation of Architects in Scotland (RIAS).
- The Year of Innovation, Architecture and Design is supported by £570,000 of Scottish Government funding.
- The Year of Innovation, Architecture and Design events fund is managed by EventScotland, part of VisitScotland’s Events Directorate.
- Join the conversation at #IAD2016