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Making the most of our coast

Press Release   •   May 10, 2016 10:56 BST

A museum housed in a historic coastguard building and featuring maritime heritage is the latest addition to Aberdeenshire’s Coastal Trail guide.

The Maggie Law Maritime Museum sits beside the old harbour and slipway in the centre of Gourdon. The Maggie Law was one of the first inshore lifeboats, built in 1890 and rowed by six men; she was in service for 40 years and saved 36 lives.

The museum in her name caters for all ages and is a new addition to Aberdeenshire’s Coastal Trail leaflet, a guide which is being promoted by VisitScotland in partnership with Aberdeenshire Council.

Parts of Aberdeenshire’s coastline were rated amongst the most scenic in the world by National Geographic magazine. Visitors to the region can follow the 165-mile signposted Aberdeenshire Coastal Trail and explore the delights of this incredible part of Scotland for themselves.

There are dramatic clifftop walks, captivating coves, beautiful nature reserves with an abundance of wildlife, expansive beaches, charming towns and villages, world-class links golf courses and not-to-be-missed visitor attractions.

It is hoped that promoting the Coastal Trail will encourage people to stay longer and spend more in the region. The new guide highlights 31 fascinating attractions and beauty spots along the route, which takes in the Banffshire and East Grampian coast. Highlights include Portsoy Salmon Bothy, Sandhaven Meal Mill, Fraserburgh Heritage Centre, Arbuthnott Musum, Peterhead; dolphins at Torry Battery, Cruden Bay Beach, RSPB Fowlsheugh, by Stonehaven; and St Cyrus National Nature Reserve.

The guide also focuses on historic Banffshire harbours, including Portsoy, and gives tips on the best places to don a wetsuit and surf the waves, including Banff Links, Sandend and Aberdeen Beach.

Also highlighted in this latest brochure is Admiralty Gateway – the historic former Peterhead Prison, which opens this summer and gives insight into life as a prison warden.

Jo Robinson, VisitScotland Regional Director, said:

“The Aberdeenshire Coastal Trail brochure is a fantastic tool for visitors wishing to explore the breathtaking coastline of Aberdeenshire - from Cullen in the north to St Cyrus in the south.

“The brochure includes a wealth of great local information ranging from historic harbours and outdoor adventures to glorious golf and wonderful wildlife. The inclusion of Maggie Law Maritime Museum is yet another interesting local attraction for visitors of all ages to explore.

“Tourism is more than a holiday experience, it is the heartbeat of the Scottish economy, supporting communities and creating jobs throughout the year in every corner of the country.”

Nikki Morris, Marketing Director from VisitAberdeenshire, said:

“Aberdeenshire is blessed with some of the best coastal scenery from stunning sandy beaches, sea cliffs, wildlife and breathtaking views. The Aberdeenshire Coastal Trail is a must-do experience for visitors to Aberdeenshire and allows them to fully appreciate all that this stunning coastline has to offer.”

For more information, visit www.visitscotland.com/coastaltrail

- ENDS -

Caption: Pictured outside Maggie Law Maritime Museum are (back L-R): Jessica MacLeod, Assistant Regional Brand Manager at VisitScotland; David Wright, Industry Support Executive (Tourism), Aberdeenshire Council; Maggie Law staff Tom Carnie, Marie Carnie and Michael Webster and Jillian Burns, VisitAberdeenshire’s Marketing & Business Engagement Executive and (front L-R): Jo Robinson, VisitScotland Regional Director; and Bridget O’Hare, staff member from Maggie Law Maritime Museum.

Notes to Editors

  • Follow us on twitter: @visitscotnews
  • VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
  • The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
  • This will be supported by seven overarching strategies:
    1. Marketing: we will market Scotland and its outstanding assets to visitors from all parts of the world, including the promotion of Scotland to people living in Scotland       to visit different parts of the country
    2. Events: we will support the national events strategy and its delivery, and sustain, develop and promote Scotland’s international profile as one of the world’s foremost events destinations
    3. Internationalisation and International Engagement: we will utilise all our platforms to enable Scottish-based tourism businesses to better understand international       opportunities and market to a global audience and we will work within One       Scotland Partnerships to optimise the potential of Scotland’s Diaspora and our strategic partners at regional, European and global levels
    4. Customer Experience: we will provide information and inspiration to visitors both locally and globally via their preferred medium of choice
    5. Quality and Sustainability: we will provide support and advice to businesses, with the goal of improving the quality and sustainability of the tourism sector in Scotland. We will provide quality assurance to visitors through our Quality Schemes
    6. Inclusive Tourism: we will strive to make tourism in Scotland inclusive and available to all
    7. Working in Partnership: we will listen to and work with the industry, partners and communities to shape our offering and support
  • VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
  • The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
  • Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP.
  • The Scottish Government is the Managing Authority for the European Structural Funds 2014-20 Programme. For further information visit www.gov.scot or follow @scotgovESIF
  • For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/
  • Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
  • For holiday information on Scotland go to www.visitscotland.com
  • For information about business events in Scotland go to www.conventionscotland.com


    Year of Innovation, Architecture and Design 2016

  • 2016 will shine a spotlight on Scotland’s achievements in innovation, architecture and design through a wide-ranging, variety of new and existing activity.
  • The Year of Innovation, Architecture and Design begins on 1 January 2016 and ends on 31 December 2016 and will build on the momentum generated by the 2015 Year of Food and Drink as well as previous years including Homecoming Scotland 2014, the Year of Creative and the Year of Natural.
  • Through a series of exciting events and activity, the year will showcase Scotland’s position as an “innovation nation”, its outstanding built heritage, and its thriving, internationally acclaimed creative industries sector.
  • The Year of Innovation, Architecture and Design is a Scottish Government initiative being led by VisitScotland, and supported by a variety of partners including Scottish Government, Creative Scotland, Architecture + Design Scotland, Scottish Tourism Alliance, Scottish Enterprise, The National Trust for Scotland, Historic Environment Scotland, Highlands and Islands Enterprise and The Royal Incorporation of Architects in Scotland (RIAS).
  • The Year of Innovation, Architecture and Design events fund is managed by EventScotland, part of VisitScotland’s Events Directorate.
  • Join the conversation at #IAD2016
  • Events can join the 2016 Year of Innovation, Architecture and Design Partner Programme throughout the year by visiting http://www.eventscotland.org/YIAD_partner_programme

ERDF.