Press release -
MISS SCOTLAND CHEERS FOR HOMECOMING BREW
Miss Scotland, Jamey Bowers, has raised a glass to mark the first delivery of Homecoming Scotland 2014 beer to the country’s capital, wetting the head of what will be a year-long celebration of hundreds of events with a commemorative craft beer that has been lovingly brewed in Scotland by Inveralmond Brewery.
Inveralmond Brewery, based in Perth, is the first Scottish business to lead the way in a dynamic partnership arrangement which will see the beer featured at key Homecoming Scotland 2014 events and catapult its already growing global reputation onto an international platform.
The beer, which has been developed by Inveralmond Brewery’s Head Brewer Ken Duncan, is described as “An exuberant ale which displays berry sweetness on the palate and aromatic hoppiness, crafted to encapsulate the energy and presence of our incredible nation in 2014”.
Available in craft keg, cask and 330ml bottle, orders are currently flowing in from on and off trade customers across the country. Gearing up to satisfy burgeoning market demand, Inveralmond Brewery has recently invested in more efficient production equipment and is looking to significantly increase production capacity over the short-term. Export orders for Homecoming Scotland Beer have already been shipped to Italy and Sweden, and markets in Australia, New Zealand and the US have shown strong initial interest in the product.
The range of Inveralmond Brewery beers can now be found in most multiple retailers and exports its products to countries in continental Europe, Americas and Asia Pacific. The independent craft brewer employs 18 people, and their turnover hit £1.5m last year and is expected to grow in 2014.
Fergus Clark, Managing Director of Inveralmond Brewery, commented:
“We are delighted to be partnering with Homecoming Scotland 2014 with our limited edition commemorative beer which we hope will be very popular with revellers over the Festive period. Opportunities like Homecoming Scotland 2014 give home grown Scottish companies genuine prominence on an international stage and we’re very proud to know that our beer will be showcased as one of Scotland’s premium export products at major events across the country.”
Caroline Packman, Director of Homecoming Scotland 2014 said:
“The team at Inveralmond Brewery has truly embraced the power of partnership opportunities which next year will bring, not just for events, but also businesses and organisations. The creation of the dedicated Homecoming Scotland beer is a fantastic example of how businesses can pro-actively reap the rewards from being involved with 2014 - the year that Scotland welcomes the world. With Christmas and New Year just around the corner, it’s a perfect time to look out for the craft beer and toast the arrival of the second Year of Homecoming.”
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For more information or interview requests for Inveralmond Brewery, please contact: Tricia Fox, Volpa on 07989 955039 or t.fox@volpa.co.uk
For more information on Homecoming Scotland, please contact: Chelsea Charles, Homecoming Scotland 2014 Communications Manager on 0131 472 2067 or Chelsea.charles@eventscotland.org
Topics
- Tourism
Categories
- corporate communications
- homecoming 2014
Regions
- Scotland
Notes to Editors:
- Follow us on twitter: @visitscotnews
- VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
- The organisation has three key roles:
- To market Scotland to all parts of the world to attract visitors
- To provide information – and inspiration – to visitors and potential visitors so they get the best out of a visit to Scotland
- To provide quality assurance to visitors and quality advice to the industry and partners to help the industry meet and strive to exceed customer expectations
- VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
- The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
- 2014 is the year Scotland welcomes the world, when it hosts the Glasgow Commonwealth Games, the Ryder Cup at Gleneagles and more than 800 Homecoming events throughout the country.For more information on Homecoming Scotland 2014, go to www.visitscotland.com
- The VisitScotland Information Centre network is a unique face-to-face channel engaging with around five million visitors and locals each year. Everyone who uses a VisitScotland Information Centre goes on to spend an additional £5.35, generating over £24 million for Scotland’s economy.
- According to a recent Deloitte study, tourism employs 270,000 people in Scotland in 20,000 diverse businesses. The same study calculates that the industry contributes £11 billion annually (direct and indirect impact, including day visits) and supports around 10 per cent of employment in Scotland. Almost 16 million tourists take overnight trips to Scotland.
- For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/
- Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
- For holiday information on Scotland go to www.visitscotland.com
- For information about business tourism in Scotland go to www.conventionscotland.com
- For more information on VisitScotland’s annual review please go to www.visitscotland.org/about_us/our_focus/annual_report.aspx
