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Mission to Moscow

Press Release   •   Feb 04, 2013 00:00 GMT

A group of Scottish tourism businesses, led by VisitScotland, are on a mission to Moscow this week to tap into the lucrative Russian luxury market.

Organised by VisitBritain, Destination Britain takes place in Moscow and St Petersburg from 4-8 February, giving businesses the chance to meet with around 100 Russian tour operators specialising in both leisure and business tourism.

VisitScotland, the national tourism organisation, is leading a delegation which includes representatives from Historic Scotland, The Balmoral (Edinburgh), the Edinburgh Woollen Mill, Apex Hotels, Cashel Travel and Welcome UK, which has offices in Edinburgh, on the sales mission.

Malcolm Roughead, Chief Executive of VisitScotland, said: “Russia is one of the key emerging markets for VisitScotland as we look to increase the number of high-spending visitors to Scotland. Russian holiday-makers and corporations on incentive trips to Scotland mainly book four and five-star accommodation, so it is very much a luxury market for Scotland.”

Charlotte Weatherall, Director of Sales & Marketing at The Balmoral, said: “The Destination Britain Russian Trade Mission will provide us with a platform to engage with potential clients from this emerging international market. Guests visiting The Balmoral from Russia have proved to be discerning travellers with a high average spend and this mission is an excellent opportunity to work towards increasing our share of this market and showcase The Balmoral and Edinburgh as a luxury leisure, meetings and incentive destination.”

Idy Davidson, Travel Trade Executive at the Edinburgh Woollen Mill, said: “The Edinburgh Woollen Mill is delighted to be attending another sales mission to Russia. This will be our fifth visit to Moscow and St Petersburg and we have seen the business continually grow year on year and look forward to yet another successful trip


For further information contact:

Tom Maxwell

Corporate Press Officer

Tel: 0131 472 2409

Out of hours media enquiries: 07699 766986

Notes to Editors:

  • Follow us on twitter: @visitscotnews
  • VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland. 
  • The organisation has three key roles:
  1. To market Scotland to all parts of the world to attract visitors
  2. To provide information – and inspiration – to visitors and potential visitors so they get the best out of a visit to Scotland
  3. To provide quality assurance to visitors and quality advice to the industry and partners to help the industry meet and strive to exceed customer expectations
  • VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
  • The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
  • 2014 is the year Scotland welcomes the world, when it hosts the Glasgow Commonwealth Games, the Ryder Cup at Gleneagles and more than 800 Homecoming events throughout the country.For more information on Homecoming Scotland 2014, go to 
  • The VisitScotland Information Centre network is a unique face-to-face channel engaging with around five million visitors and locals each year. Everyone who uses a VisitScotland Information Centre goes on to spend an additional £5.35, generating over £24 million for Scotland’s economy. 
  • According to a recent Deloitte study, tourism employs 270,000 people in Scotland in 20,000 diverse businesses. The same study calculates that the industry contributes £11 billion annually (direct and indirect impact, including day visits) and supports around 10 per cent of employment in Scotland. Almost 16 million tourists take overnight trips to Scotland.
  • For VisitScotland’s press releases go to, tourism statistics and frequently asked questions go to 
  • Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
  • For holiday information on Scotland go to
  • For information about business tourism in Scotland go to
  • For more information on VisitScotland’s annual review please go to