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Outlander has Scotland at its heart

Press Release   •   Aug 06, 2015 17:03 BST

Following the announcement of the UK DVD/Blu-ray release of Season 1 of Outlander, the global TV phenomenon that has Scotland at its heart, Mike Cantlay, Chairman of VisitScotland, said:

“The Outlander TV series has captured the imagination of audiences across the world and we are thrilled that fans will now be able to have a little piece of Claire, Jamie and indeed Scotland in their homes with the release of these exciting DVD and Blu-ray collections in the UK.

“Scotland is the land that inspired Outlander and we know that many people have not only visited Scotland after falling in love with the series or book, but some fans have even moved here.

We have already seen a huge buzz globally around Outlander and the starring role our beautiful country plays in the show. The series and indeed the extra features on these DVD and Blu-ray collections have Scotland at their heart, and I’m sure even more viewers will be inspired to become visitors as a result.”

Based on the bestselling novels by Diana Gabaldon, Outlander follows the story of Claire Randall (played by Caitriona Balfe), a married English combat nurse from 1945 who, while on her second honeymoon in Inverness, is mysteriously swept back in time to the 18th-century Scottish Highlands. There she meets Jamie (played by Scottish actor Sam Heughan), a chivalrous young warrior, with whom she becomes romantically entwined.

To find out more about VisitScotland’s promotion of Outlander, go to www.visitscotland.com/outlander

Notes to Editors

    • Follow us on twitter: @visitscotnews
    • VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
    • The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
    • This will be supported by seven overarching strategies:
      1. Marketing: we will market Scotland and its outstanding assets to visitors from all parts of the world, including the promotion of Scotland to people living in Scotland       to visit different parts of the country
      2. Events: we will support the national events strategy and its delivery, and sustain, develop and promote Scotland’s international profile as one of the world’s foremost events destinations
      3. Internationalisation and International Engagement: we will utilise all our platforms to enable Scottish-based tourism businesses to better understand international       opportunities and market to a global audience and we will work within One       Scotland Partnerships to optimise the potential of Scotland’s Diaspora and our strategic partners at regional, European and global levels
      4. Customer Experience: we will provide information and inspiration to visitors both locally and globally via their preferred medium of choice
      5. Quality and Sustainability: we will provide support and advice to businesses, with the goal of improving the quality and sustainability of the tourism sector in Scotland. We will provide quality assurance to visitors through our Quality Schemes
      6. Inclusive Tourism: we will strive to make tourism in Scotland inclusive and available to all
      7. Working in Partnership: we will listen to and work with the industry, partners and communities to shape our offering and support
    • VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
    • The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
    • According to a recent Deloitte study, the tourism economy supports 270,000 jobs in Scotland in 20,000 diverse businesses. The same study calculates that the tourism      economy contributes £11 billion annually (direct and indirect impact, including day visits) and supports around 10 per cent of employment in Scotland. Almost 16 million tourists take overnight trips to Scotland.
    • For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/
    • Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
    • For holiday information on Scotland go to www.visitscotland.com
    • For information about business events in Scotland go to www.conventionscotland.com


    Year of Food and Drink 2015

    • 2015 is the Year of Food and Drink, a celebration of Scotland’s natural larder and the role that food and drink plays in shaping our economic success.
    • Scotland generates over £2.5m per day through food and drink tourism.
    • A series of themed months will create an appetite for key areas of Scotland’s food and drink industries – from seafood and whisky to berries and high-quality meat
    • For more information, visit www.visitscotland.com/tastescotland