Scotland’s national tourism organisation has today announced the first details of what it plans to do to encourage Scots to go to the country’s biggest ever sporting and cultural event next year.
VisitScotland has joined up with the Glasgow 2014 Commonwealth Games organisers to promote the Games as part of VisitScotland’s Outreach face-to-face activity at some of the country’s most popular outdoor events over this summer and autumn. Staff will offer advice on the Games as well as giving information about ticketing and dates.
Activity will ramp up following the One Year To Go celebrations on July 23 starting with the Edinburgh Festivals in August, followed by The Baxter’s Loch Ness Marathon, which is a mecca for runners from across Scotland, and then the Great Scottish Run in October.
Mike Cantlay, Chairman of VisitScotland, said: “Much of the success of Glasgow 2014 will be down to Scots going along to the Games to cheer on our athletes and packing the magnificent venues to the rafters. We’re already engaged heavily with the organisers to make this happen, joined shoulder to shoulder with them at events this year which we know are popular with those from here at home. By giving people advice and inspiration now, we’ll hopefully see them make their way to Glasgow next July.”
Lord Smith of Kelvin, Chairman of Glasgow 2014, said: “With just one year to go now until the Games, we are beginning to really ramp up all of our activity to promote and celebrate the Games and to encourage people to come along and be part of the Games and to enjoy the whole experience. It is a great opportunity for us to reach so many people at existing events this summer and autumn working alongside VisitScotland.”
VisitScotland Outreach is a key part of the organisation’s face to face marketing activity and takes place at a number of high-profile events across Scotland. It offers visitors information about things to see and do, ensuring they make the most of their time in Scotland and so encourage them to come back in the future.
Scotland is set to welcome the world in 2014 with three momentous events: the Glasgow 2014 Commonwealth Games, the year-long Homecoming 2014 celebrations and the Ryder Cup at Gleneagles.
Scotland welcomes the world is about every visitor having the experience of a lifetime as the country takes centre-stage with a programme of global events which represent an unprecedented opportunity for tourism.
For further information please contact:
Corporate Press Officer
Tel: 0131 472 2052
Notes to Editors:
- Follow us on twitter: @visitscotnews
- VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
- The organisation has three key roles:
- To market Scotland to all parts of the world to attract visitors
- To provide information – and inspiration – to visitors and potential visitors so they get the best out of a visit to Scotland
- To provide quality assurance to visitors and quality advice to the industry and partners to help the industry meet and strive to exceed customer expectations
- VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
- The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
- 2014 is the year Scotland welcomes the world, when it hosts the Glasgow Commonwealth Games, the Ryder Cup at Gleneagles and more than 800 Homecoming events throughout the country.For more information on Homecoming Scotland 2014, go to www.visitscotland.com
- The VisitScotland Information Centre network is a unique face-to-face channel engaging with around five million visitors and locals each year. Everyone who uses a VisitScotland Information Centre goes on to spend an additional £5.35, generating over £24 million for Scotland’s economy.
- According to a recent Deloitte study, tourism employs 270,000 people in Scotland in 20,000 diverse businesses. The same study calculates that the industry contributes £11 billion annually (direct and indirect impact, including day visits) and supports around 10 per cent of employment in Scotland. Almost 16 million tourists take overnight trips to Scotland.
- For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/
- Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
- For holiday information on Scotland go to www.visitscotland.com
- For information about business tourism in Scotland go to www.conventionscotland.com
- For more information on VisitScotland’s annual review please go to www.visitscotland.org/about_us/our_focus/annual_report.aspx