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Recipe widget to boost Perthshire tourism experience

Press Release   •   Feb 04, 2016 12:11 GMT

Perth based online-zine site, Small City, Big Personality has launched a new recipe widget that perfectly bridges Scotland’s year of Food and Drink in 2015 and the year of Innovation, Architecture and Design in 2016.

Their #SmallCityRecipe widget will allow self-catering accommodation providers, local chefs, delis, butchers and other food retail outlets to link-up and showcase the best of Perthshire and wider Scotland’s seasonal, local produce.

The widget will be offered free of charge to accommodation providers for use on their websites, and will give weekly updated recipes featuring ideas for using seasonal produce from the local area and ingredients available from Perthshire’s independent food retailers. The hope is that self-catering visitors to the area will find an easy route to ‘buy local, eat local’ while on holiday.

David Smythe, Chairman of Perthshire Tourism Partnership commented:

“The weekly Small City Recipe widget is an ideal download to add to self-catering websites, and it is very easy to do. It not only provides changing content for our members but the recipes themselves are attractive to visitors who are booking self-catering accommodation and planning meals. The recipes come with a helpful guide to sourcing local Perthshire ingredients.”

Developed by the Small City team, Nicola Martin and Anna Ford, the recipe widget has been heralded as a perfect link between Scotland’s year of Food and Drink in 2015 and the year of Innovation, Architecture and Design in 2016. Using digital technology, original images from local photographer, Gill Murray, and recipes from local chefs and their own kitchens, they have cleverly linked together the local food and drink chain.

Nicola Martin, Small City owner said:

“Our weekly recipes are really popular and we know from talking to tourism and food businesses that they were keen to find a way for us to get this great information in front of visitors.

Anna Ford of Atholl Road Digital, our web developer, came up with the idea of a widget and we took it from there. We’re really pleased Visit Scotland and Perthshire Tourism Partnership have supported the rollout of our project and we’re looking forward to seeing the free widget appear on websites across the area.”

Jim Clarkson, Regional Partnerships Director (East of Scotland) from Visit Scotland was at the launch held at Provender Brown in Perth’s George Street. He commented:

“This innovative approach to showcasing Perthshire’s amazing natural larder is very much in keeping with the spirit of the Year of Innovation, Architecture and Design.

Digital tools such as these enable visitors to access and share more information and experiences than ever before. We are therefore delighted to be supporting Small City and the rollout of the #SmallCityRecipe widget.”

From the retail perspective Diane Brown of Provender Brown was enthusiastic to be involved:

“We were delighted to be invited to take part in the launch and I am really encouraged to see initiatives that aim to link visitors to the area with Independent businesses. Food plays such a big part in the tourism experience and so much precious holiday time can be wasted trying to source the right ingredients and restaurants. This is a great idea for our digital age.” 

Notes to Editors

  • Follow us on twitter: @visitscotnews
  • VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
  • The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
  • This will be supported by seven overarching strategies:
    1. Marketing: we will market Scotland and its outstanding assets to visitors from all parts of the world, including the promotion of Scotland to people living in Scotland       to visit different parts of the country
    2. Events: we will support the national events strategy and its delivery, and sustain, develop and promote Scotland’s international profile as one of the world’s foremost events destinations
    3. Internationalisation and International Engagement: we will utilise all our platforms to enable Scottish-based tourism businesses to better understand international       opportunities and market to a global audience and we will work within One       Scotland Partnerships to optimise the potential of Scotland’s Diaspora and our strategic partners at regional, European and global levels
    4. Customer Experience: we will provide information and inspiration to visitors both locally and globally via their preferred medium of choice
    5. Quality and Sustainability: we will provide support and advice to businesses, with the goal of improving the quality and sustainability of the tourism sector in Scotland. We will provide quality assurance to visitors through our Quality Schemes
    6. Inclusive Tourism: we will strive to make tourism in Scotland inclusive and available to all
    7. Working in Partnership: we will listen to and work with the industry, partners and communities to shape our offering and support
  • VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
  • The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
  • Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP.
  • For VisitScotland’s press releases go to, tourism statistics and frequently asked questions go to
  • Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
  • For holiday information on Scotland go to
  • For information about business events in Scotland go to

    Year of Innovation, Architecture and Design 2016

  • 2016 will shine a spotlight on Scotland’s achievements in innovation, architecture and design through a wide-ranging, variety of new and existing activity.
  • The Year of Innovation, Architecture and Design begins on 1 January 2016 and ends on 31 December 2016 and will build on the momentum generated by the current 2015 Year of Food and Drink as well as previous years including Homecoming Scotland 2014, the Year of Creative and the Year of Natural.
  • Through a series of exciting events and activity, the year will showcase Scotland’s position as an “innovation nation”, its outstanding built heritage, and its thriving, internationally acclaimed creative industries sector.
  • The Year of Innovation, Architecture and Design is a Scottish Government initiative being led by VisitScotland, and supported by a variety of partners including Scottish Government, Creative Scotland, Architecture + Design Scotland, Scottish Tourism Alliance, Scottish Enterprise, The National Trust for Scotland, Historic Environment Scotland, Highlands and Islands Enterprise and The Royal Incorporation of Architects in Scotland (RIAS).
  • The Year of Innovation, Architecture and Design events fund is managed by EventScotland, part of VisitScotland’s Events Directorate.
  • Join the conversation at #IAD2016
  • Events can join the 2016 Year of Innovation, Architecture and Design Partner Programme throughout the year by visiting