Press release -
Sail Scotland launches tourism toolkit
The national sailing tourism marketing organisation, Sail Scotland, has launched a toolkit to help hospitality and tourism businesses to reap the benefits of marine tourism.
Developed in collaboration with VisitScotland to support the National Marine Tourism Strategy ‘Awakening the Giant’, thousands of tourism and hospitality businesses will be given guidance and marketing materials to use in promoting themselves to sailing visitors.
The kit contains three different coloured logos to download as well as online banners and advice on wording for marketing materials and social media channels. For the first time, Sail Scotland are also offering FREE membership for attractions, activity providers, hospitality and retailers to make sure sailing visitors experience the best of Scotland onshore too.
Daniel Steel, Chief Executive of Sail Scotland, said: “Scotland’s marine tourism sector already attracts visitors from all over the world, with boating alone generating more than £100 million in visitor expenditure and directly supporting almost 3,000 jobs.
"Through the national marine tourism strategy – which aims to grow that figure to £145 million by 2020 – we are working with partners to unlock this potential for businesses all over Scotland. With the launch of this toolkit and free associate membership, we invite the tourism industry to play its part and grasp the opportunity of sailing tourism, by linking onshore experiences, attractions and hospitality with our members in marinas, boatyards, charters and sailing schools.”
Malcolm Roughead, Chief Executive of VisitScotland, added: “From sailing and yachting to kayaking and fishing, Scotland’s coast holds huge appeal for UK and international visitors. Sail Scotland has gone from strength to strength over the past couple of years and we are delighted to work closely with a thriving industry-led group in this sector. We have used toolkits to great effect over recent years, and this will be equally effective in allowing businesses to link their offer to national campaigns and activity.”
The Sail Scotland brand toolkit was supported by funding from the VisitScotland Growth Fund.
Topics
- Tourism
Categories
- corporate communications
- growth fund
Regions
- Scotland
Notes to Editors
- Follow us on twitter: @visitscotnews
- VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
- The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
- This will be supported by seven overarching strategies:
- Marketing: we will market Scotland and its outstanding assets to visitors from all parts of the world, including the promotion of Scotland to people living in Scotland to visit different parts of the country
- Events: we will support the national events strategy and its delivery, and sustain, develop and promote Scotland’s international profile as one of the world’s foremost events destinations
- Internationalisation and International Engagement: we will utilise all our platforms to enable Scottish-based tourism businesses to better understand international opportunities and market to a global audience and we will work within One Scotland Partnerships to optimise the potential of Scotland’s Diaspora and our strategic partners at regional, European and global levels
- Customer Experience: we will provide information and inspiration to visitors both locally and globally via their preferred medium of choice
- Quality and Sustainability: we will provide support and advice to businesses, with the goal of improving the quality and sustainability of the tourism sector in Scotland. We will provide quality assurance to visitors through our Quality Schemes
- Inclusive Tourism: we will strive to make tourism in Scotland inclusive and available to all
- Working in Partnership: we will listen to and work with the industry, partners and communities to shape our offering and support
- VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
- The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
- According to a recent Deloitte study, the tourism economy supports 270,000 jobs in Scotland in 20,000 diverse businesses. The same study calculates that the tourism economy contributes £11 billion annually (direct and indirect impact, including day visits) and supports around 10 per cent of employment in Scotland. Almost 16 million tourists take overnight trips to Scotland.
- For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/
- Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
- For holiday information on Scotland go to www.visitscotland.com
- For information about business events in Scotland go to www.conventionscotland.com
Year of Food and Drink 2015- 2015 is the Year of Food and Drink, a celebration of Scotland’s natural larder and the role that food and drink plays in shaping our economic success.
- Scotland generates over £2.5m per day through food and drink tourism.
- A series of themed months will create an appetite for key areas of Scotland’s food and drink industries – from seafood and whisky to berries and high-quality meat
- For more information, visit www.visitscotland.com/tastescotland
