A new £10,000 marketing campaign aimed at getting more people to enjoy holidays on Scottish farms has been launched.
The announcement in East Lothian comes during the 30th anniversary year of Farm Stay Scotland. During the past three decades, its network of members throughout the country, each with a strong emphasis on using fresh local produce, have generated around £350 million for the Scottish economy.
Supported by £5,000 from VisitScotland’s Year of Natural Scotland Growth Fund, the not-for-profit organisation’s latest campaign will target more potential visitors in the UK, northern Europe, Australia, New Zealand and Canada through increased online marketing and brochure distribution.
The announcement was made by Marion Oates, Regional Director of Farm Stay Scotland, at a special Year of Natural Scotland Brunch at Redshill Farm in Gifford - one of the organisation’s 60-plus members.
Marion Oates said: “With beautiful scenery, wide open spaces and fresh air, there really is nothing quite like a holiday on a Scottish farm. Guests get a unique insight into rural life and, with farm-fresh eggs and local bacon on the breakfast menu, the money stays in the local economy. Our members have visitors from all over the world staying on their farms and our latest campaign will encourage even more people to get away from the hustle and bustle and enjoy a slice of country life.”
Mike Cantlay, Chairman of VisitScotland, said: “We are delighted to be able to assist Farm Stay Scotland in their latest marketing campaign with this Year of Natural Scotland Growth Fund award. This marketing push will encourage even more people to enjoy a holiday on a Scottish farm, make the most of our great outdoors, sample wonderful local produce and boost the country’s visitor economy in the process.”
Among the guests at today’s launch were Andy Woodward, Chief Executive of Farm Stay UK, East Lothian MSP Iain Gray and Manuela Calchini, Regional Director at VisitScotland.
For more information about Farm Stay Scotland, visit www.farmstay.co.uk/scotland
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Notes to Editors:
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- VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
- The organisation has three key roles:
- To market Scotland to all parts of the world to attract visitors
- To provide information – and inspiration – to visitors and potential visitors so they get the best out of a visit to Scotland
- To provide quality assurance to visitors and quality advice to the industry and partners to help the industry meet and strive to exceed customer expectations
- VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
- The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
- 2014 is the year Scotland welcomes the world, when it hosts the Glasgow Commonwealth Games, the Ryder Cup at Gleneagles and more than 800 Homecoming events throughout the country.For more information on Homecoming Scotland 2014, go to www.visitscotland.com
- The VisitScotland Information Centre network is a unique face-to-face channel engaging with around five million visitors and locals each year. Everyone who uses a VisitScotland Information Centre goes on to spend an additional £5.35, generating over £24 million for Scotland’s economy.
- According to a recent Deloitte study, tourism employs 270,000 people in Scotland in 20,000 diverse businesses. The same study calculates that the industry contributes £11 billion annually (direct and indirect impact, including day visits) and supports around 10 per cent of employment in Scotland. Almost 16 million tourists take overnight trips to Scotland.
- For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/
- Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
- For holiday information on Scotland go to www.visitscotland.com
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- For more information on VisitScotland’s annual review please go to www.visitscotland.org/about_us/our_focus/annual_report.aspx