VisitScotland Chief Executive, Malcolm Roughead, responds to the release of the quarterly International Passenger Survey (IPS) tourism statistics by the UK Office of National Statistics (ONS) and the domestic tourism statistics derived from the Great Britain Tourism Survey (GBTS). He said:
“We have recorded our highest combined visitor spend since 2005, showing that interest in the country continues to fuel increased economic growth and jobs for Scotland.
“A 5% increase in overall tourism expenditure in 2015, including a 14% jump in domestic spend, is a stunning success for Scottish tourism.
“Despite a slight dip in international visitors in 2015 our spend figures remain strong and Scottish tourism continues to create jobs and sustain communities in every corner of Scotland – putting it at the heart of the Scottish economy.
“2014 was an incredible year for Scottish tourism with high impact events including the Commonwealth Games, the Year of Homecoming and the Ryder Cup raising Scotland’s profile to new levels. Nations can often experience a downturn following the kind of year Scotland enjoyed however these results prove Scottish tourism has capitalised on the success of 2014.
“As a nation we are more connected than ever before through transport and digital channels – giving us a louder voice within key markets and it is vitally important that we leverage the reputation we have on the global stage to bring new events, new airlines and new visitors.
“Scotland has a new confidence which is shining through in everything we do on the international stage. The launch of our first ever global campaign earlier this year– the Spirit of Scotland – showcases this, and all of our country’s personality, places and people to the world, inviting more audiences than ever before to sample it for themselves.”
- ENDS -
YEAR TO DATE (January to December 2015):
Overseas visits decreased: -4.0%
Overseas spend decreased: -8.2%
YEAR TO DATE (January to December 2015)
Domestic visits decreased: -4.2%
Domestic spend increased: 14.2%
COMBINED FIGURES (INTERNATIONAL AND DOMESTIC)
YEAR TO DATE (January to December 2015)
Visits decreased: -4.2%
Spend increased: 5.4%
2015 to 2013 % change
Domestic visits decreased: 1.1%
Domestic spend increased: 13.5%
Overseas visits increased: 7.1%
Overseas spend increased: 1.4%
Combined visits increased: 0.2%
Combined spend increased: 9.1%
For full GBTS stats and VisitScotland’s latest trends paper, visit http://www.visitscotland.org/research_and_statistics/trends_and_insights.aspx
For full ONS data on Travel Trends 2015, visit http://www.ons.gov.uk/peoplepopulationandcommunity/leisureandtourism/articles/traveltrends/2015
Notes to Editors
- Follow us on twitter: @visitscotnews
- VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
- The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
- This will be supported by seven overarching strategies:
- Marketing: we will market Scotland and its outstanding assets to visitors from all parts of the world, including the promotion of Scotland to people living in Scotland to visit different parts of the country
- Events: we will support the national events strategy and its delivery, and sustain, develop and promote Scotland’s international profile as one of the world’s foremost events destinations
- Internationalisation and International Engagement: we will utilise all our platforms to enable Scottish-based tourism businesses to better understand international opportunities and market to a global audience and we will work within One Scotland Partnerships to optimise the potential of Scotland’s Diaspora and our strategic partners at regional, European and global levels
- Customer Experience: we will provide information and inspiration to visitors both locally and globally via their preferred medium of choice
- Quality and Sustainability: we will provide support and advice to businesses, with the goal of improving the quality and sustainability of the tourism sector in Scotland. We will provide quality assurance to visitors through our Quality Schemes
- Inclusive Tourism: we will strive to make tourism in Scotland inclusive and available to all
- Working in Partnership: we will listen to and work with the industry, partners and communities to shape our offering and support
- VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
- The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
- Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP.
- The Scottish Government is the Managing Authority for the European Structural Funds 2014-20 Programme. For further information visit www.gov.scot or follow @scotgovESIF
- For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/
- Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
- For holiday information on Scotland go to www.visitscotland.com
- For information about business events in Scotland go to www.conventionscotland.com
Year of Innovation, Architecture and Design 2016
- 2016 will shine a spotlight on Scotland’s achievements in innovation, architecture and design through a wide-ranging, variety of new and existing activity.
- The Year of Innovation, Architecture and Design begins on 1 January 2016 and ends on 31 December 2016 and will build on the momentum generated by the 2015 Year of Food and Drink as well as previous years including Homecoming Scotland 2014, the Year of Creative and the Year of Natural.
- Through a series of exciting events and activity, the year will showcase Scotland’s position as an “innovation nation”, its outstanding built heritage, and its thriving, internationally acclaimed creative industries sector.
- The Year of Innovation, Architecture and Design is a Scottish Government initiative being led by VisitScotland, and supported by a variety of partners including Scottish Government, Creative Scotland, Architecture + Design Scotland, Scottish Tourism Alliance, Scottish Enterprise, The National Trust for Scotland, Historic Environment Scotland, Highlands and Islands Enterprise and The Royal Incorporation of Architects in Scotland (RIAS).
- The Year of Innovation, Architecture and Design events fund is managed by EventScotland, part of VisitScotland’s Events Directorate.
- Join the conversation at #IAD2016
- Events can join the 2016 Year of Innovation, Architecture and Design Partner Programme throughout the year by visiting http://www.eventscotland.org/YIAD_partner_programme
The domestic tourism surveys are jointly sponsored by VisitScotland, VisitEngland, and Visit Wales, and carried out by independent research agency TNS-RI. The international tourism survey is conducted by the Office of National Statistics